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Maqsood  H.
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Maqsood H.

Shopify CRO Specialist | Conversion Rate Optimization & Funnel Audits

Your ads may already be bringing qualified traffic. I help Shopify brands find what happens after the click — where visitors hesitate, drop off, abandon cart, or fail to complete checkout — and turn those leaks into prioritized CRO opportunities. I specialize in Conversion Rate Optimization (CRO) for ecommerce stores, with a particular focus on Shopify and the complete customer journey. I don't approach CRO as a list of random design changes. My audits combine quantitative data, customer behavior, ecommerce strategy, conversion psychology, copy, offers, UX, and heuristic analysis to understand both what is happening in the funnel and why it may be happening. What I can analyze • Shopify Analytics and ecommerce funnel data • GA4 traffic and conversion behavior • Microsoft Clarity / heatmaps / session behavior • Paid-traffic and landing-page message alignment • Homepage and landing-page experience • Collection and category pages • Product page conversion friction • Cart and cart-drawer experience • Checkout friction and abandonment • Mobile ecommerce UX • Trust, objections and purchase anxiety • Product-page copy and messaging • Offers, bundles, cross-sells and upsells • Customer journey and conversion psychology • Page-speed and technical friction affecting conversion • Conversion hypotheses and CRO prioritization When relevant, I may also review acquisition data such as Meta Ads performance to understand how the customer journey begins. I do not position this as Meta Ads management — the purpose is to understand traffic context, intent and the relationship between the ad promise and the post-click experience. What you receive Instead of a generic list of “best practices,” I aim to give you a clear decision framework: Problem → Evidence → Why it matters → Recommendation → Priority → KPI/Test Depending on the engagement, deliverables can include: • Full CRO audit • Evidence-backed findings • Prioritized conversion opportunities • Impact vs. effort ranking • Funnel-stage diagnosis • Recommended fixes • CRO test hypotheses • Implementation roadmap • Video walkthrough or consultation My broader background in ecommerce, digital marketing, product-page optimization, copywriting, merchandising, offers and marketplace operations helps me evaluate the store as a complete commercial system — not just as a website. Best fit I am especially useful for established ecommerce stores that are already generating traffic and sales but want to understand: “How can we get more value from the traffic we already have?” If you're driving traffic but feel your store could convert better, send me your store URL and tell me what you're currently seeing in the funnel.

🇵🇰Faisalabad, Pakistan$35/hr100% JSS4.68 (5)Since Dec 2022

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