Philip D.

Shopify Developer | Conversion Specialist | B2B | AI

End-to-end design + build, CRO-focused — US premium apparel brand Full storefront redesign around premium positioning and a frictionless path to checkout. Design and implementation both mine — no handoff gap. ✔ Design to Shopify, in-house — mockups designed by me with AI assist, then built out by me. Nothing lost in translation between design and dev, no back-and-forth cycles. ✔ Premium branding executed properly — typography, spacing, imagery hierarchy, and PDP structure built to justify premium price points ✔ Friction removed across the funnel — navigation, product discovery, variant selection, cart, and the path to checkout rebuilt around fewer decisions and fewer taps ✔ Clean native OS 2.0 sections — no page builders, no app bloat, fully editable by the client after handoff ✔ Implementation in days, not weeks — same scope that used to take me several weeks. AI compresses the build, not the standard. Full site redesign, CRO-focused — US furniture & interior design brand Figma design translated into a custom Dawn-based theme, rebuilt around conversion — navigation, product discovery, and the path to checkout. ✔ Figma to Shopify — pixel-accurate custom theme development on Dawn (Online Store 2.0) ✔ Premium build quality: clean, native OS 2.0 sections — no page builders, no app bloat, fully editable by the client after handoff ✔ Delivered in weeks, not months — the scope they were quoted as a multi-month build ✔ Owner saved 50% on total project cost vs. their previous development spend ✔ Faster and cheaper without cutting quality — AI accelerates my research, build, and QA, not my standards CRO overhaul + B2B wholesale — Australian specialty food retailer, 2,000+ SKUs Deployed May 2026. First-month results, benchmarked against the previous 16 months: ✔ Conversion rate: 1.34% → 3.39% — 2.5x their previous average ✔ Orders: +27% YoY ✔ Sales: +17% YoY — their best May on record ✔ Zero to 4-figure agentic AI revenue in 30 days — from GEO + product taxonomy work ✔ SparkLayer 3-tier wholesale pricing with automatic tier upgrades via Shopify Flow, triggered by spend thresholds Catalog & agentic visibility — Australian wine retailer, 5,000+ SKUs A high-volume store doing five figures in daily sales. ✔ Shopify Product Taxonomy implemented across 5,000+ SKUs for agentic storefront visibility ✔ AI-automated the extraction and mapping — 10 hours instead of several weeks Custom product configurator, built into the theme — no app — Singapore accessories brand The client spent months looking for a fit; every quote was either an app that couldn't do it, or a multi-month build. ✔ Live preview — per-key colour, base and switch, redrawn instantly from real photography ✔ No app, no subscription — replaces a $30–100/mo configurator, owned outright ✔ Native variants — pricing, stock and reporting stay in Shopify ✔ Client edits every colour, price and photo themselves, no dev needed ✔ Choices carry to the order, so the workshop builds the exact spec ✔ Delivered in 1–2 weeks That's what I do: find what's blocking your revenue, fix the right things first, prove it with numbers. 600+ Shopify stores worked on since 2017. I've seen nearly every problem a store can have — and I know which fixes actually move revenue. ━━━━━━━━━━━━━━ 🔹 WHAT I DO ➜ Shopify CRO (Conversion Rate Optimization) Product pages, collection pages, landing pages, navigation, checkout flow — fixed with data, not guesses. ➜ Shopify Hydrogen / Headless Fast custom storefronts on Hydrogen + Oxygen for brands that outgrew standard themes. ➜ B2B & Wholesale Setup (SparkLayer / Shopify B2B) Customer groups, tiered pricing, quantity breaks, MOQs, wholesale shipping rules — full B2B storefronts on SparkLayer or native Shopify B2B, without a separate wholesale site. ➜ Custom Shopify Apps & Features Custom apps, Shopify Functions, Flow automations, order routing — built when off-the-shelf apps no longer fit. ➜ Shopify Speed Optimization Theme code cleanup, app bloat removal, Core Web Vitals, faster load times. ➜ SEO & AI Search Visibility (GEO) Store structure, metadata, taxonomy, and content optimized for Google, ChatGPT, Perplexity, and Gemini. ➜ Shopify Theme Development Custom themes, Liquid sections, product templates, conversion-focused layouts. ➜ Large Catalog Optimization Titles, collections, filters, metafields, site search — for stores where buyers can't find what they need. ➜ Tracking & Analytics GA4, GTM, Meta Pixel, Google Ads, duplicate pixel fixes, server-side tracking. ━━━━━━━━━━━━━━ 🔹 HOW I WORK I use AI to move faster through research, QA, and analysis — but every solution is built and reviewed with 9 years of real Shopify development experience. 🔹 START HERE Send me your store URL + your biggest challenge. I'll tell you what I'd fix first — free, before we discuss scope or budget.