Akash O.

B2B SaaS product marketer specializing in market research, competitive intelligence, positioning, and GTM strategy. A lot of B2B SaaS teams have good products, but the market story around those products is often not sharp enough. The problem usually shows up in a few ways: unclear positioning, weak competitor differentiation, generic messaging, scattered sales narratives, or GTM campaigns that do not fully connect with what buyers care about. I help B2B SaaS and tech companies turn market, competitor, and buyer research into sharper positioning, messaging, and GTM strategy. My core areas of work include: Market & Competitor Research I analyze your market, competitors, category narratives, website messaging, pricing signals, customer pain points, and positioning gaps to identify where your brand can stand out. Positioning & Messaging I help translate research into clear positioning, value propositions, messaging pillars, website direction, and sales-ready narratives. GTM Strategy I support early-stage and growth-stage teams with GTM research, audience segmentation, campaign themes, sales enablement inputs, and launch messaging. Competitive Sales Enablement I create battlecards, competitor comparison pages, objection-handling guides, and displacement content that help sales teams compete more effectively in active deals. What makes my background different is that I started in technology before moving into product marketing. Three years at TCS as a developer and consultant working with enterprise clients gave me a strong foundation in how enterprise software is built, sold, and implemented. Over seven years in B2B SaaS product marketing across two companies, I have worked on positioning, competitor research, GTM campaigns, sales enablement, analyst-facing narratives, and displacement programs for enterprise software products. Some of the work I have done includes: - Built competitive positioning and displacement content for enterprise SaaS products - Created GTM campaigns that drove a 150% increase in monthly MQLs - Supported competitive programs that contributed to stronger sales outcomes - Developed messaging, brochures, website content, battlecards, demo narratives, and sales enablement assets - Worked across product, sales, marketing, and leadership teams to turn complex product capabilities into clear market-facing stories I go deep into the market, the competitors, and the buyer context before recommending messaging or strategy. That is what makes the difference between generic research and insights that can actually shape positioning, sales conversations, and GTM decisions. If you are building, repositioning, or scaling a B2B SaaS or tech brand and need sharper research, positioning, or GTM direction, I’d be happy to help.