Luke H.

Hi, I'm Luke! 👋 I help brands turn their social media into something people actually want to follow, engage with and buy from. I'm a Social Media Manager and Content Strategist with 6+ years of experience helping businesses grow across Instagram, TikTok, LinkedIn, Facebook and YouTube. I develop social media strategies, create engaging content and turn organic growth into meaningful business results. My experience spans ecommerce, fashion, real estate, wellness, technology, B2B and consumer brands. I've worked with growing businesses, established companies and founders who need someone to take ownership of their social media rather than simply schedule posts. A few results from my work: • Grew the NatureMade Food & Drink Awards' social media presence 10x in three months through organic content and targeted outreach. • Doubled the size of the core social media accounts for Benson Crew, Ontario's #1 real estate company. • Led a social media team at Ocommerce, managing accounts for six different businesses and helping rebuild inactive communities. • Managed Meta advertising campaigns alongside organic social media strategies, combining creative testing, audience targeting and performance optimisation. WHAT I CAN HELP YOU WITH Social Media Management: Ongoing management of Instagram, TikTok, Facebook, LinkedIn and YouTube, including content planning, publishing, community engagement and performance reporting. Social Media Strategy & Organic Growth: Social media audits, competitor research, growth strategies, audience development and platform-specific content plans. Content Strategy & Creation: Creative direction, content calendars, short-form video concepts, Reels and TikTok strategy, engaging captions, hooks, carousels and campaign planning. Brand Growth & Personal Branding: Building a recognisable online presence for businesses, founders and personal brands through consistent messaging and strategic content. Social Media Advertising: Meta Ads campaign management, creative testing, audience targeting and paid social strategies that complement organic marketing. Launches & Campaigns: Social media campaigns for new products, brands, promotions and events, with a focus on building awareness, engagement and customer interest. HOW I WORK I start by understanding your business, your audience and what you want social media to achieve. From there, I develop a practical strategy, build a content system around it and use performance data to continually improve the results. Whether you need a complete Social Media Manager, an Instagram or TikTok growth strategy, a content marketing plan or someone to take ownership of your brand's social presence, I'd love to hear what you're working on. I'm proactive, full of ideas and genuinely enjoy getting involved in the brands I work with. If you're looking for someone who can bring fresh ideas, a strong strategy and a little more personality to your social media, I'd love to hear about your business! Send me a message and let's see what we can create. Luke