Husam E.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Senior Marketing Analytics & Tracking Specialist with 8+ years of experience across digital marketing, analytics, conversion tracking, attribution, marketing technology, and marketing data infrastructure. I specialize in solving complex tracking and data problems that go far beyond basic tag implementation. My expertise spans Google Tag Manager, Server-Side GTM, GA4, Google Ads, Meta, TikTok, Microsoft Ads, Offline Conversion Tracking, Enhanced Conversions, CRM integrations, attribution, consent management, GDPR, Google Consent Mode v2, and privacy-focused tracking implementations. I have worked extensively with agencies, SaaS businesses, eCommerce companies, lead-generation businesses, and enterprise organizations, working across both standard and highly customized technology stacks. CORE EXPERTISE • Google Tag Manager — Web & Server Containers • Server-Side Tracking / Server-Side GTM (sGTM) • Stape & Taggrs • Google Analytics 4 (GA4) — implementations, audits, troubleshooting & reporting • Google Ads Conversion Tracking — browser & server-side • Google Ads Enhanced Conversions • Google Ads Offline Conversion Tracking / Offline Conversion Imports • Meta Pixel & Meta Conversions API (CAPI) • TikTok Pixel & TikTok Events API • Microsoft Ads / Microsoft UET • Cross-platform conversion tracking & attribution • Full-funnel lead & eCommerce tracking • First-party tracking & cookie management • Consent Management & consent-aware tracking • Google Consent Mode v2 • GDPR-compliant tracking implementations • HIPAA-compliant tracking / privacy-conscious analytics • CRM → Marketing Platform integrations • Lead tracking & offline conversion pipelines • Google Sheets, Zapier, Webhooks & Zapier Tables • BigQuery & SQL for marketing analytics • Looker Studio & custom marketing reporting CRM & MARKETING TECHNOLOGY I have hands-on experience working with marketing and CRM ecosystems including: • HubSpot • Salesforce • Zoho CRM • Acculynx • Zapier / Zapier Webhooks / Zapier Tables • Google Sheets I understand how CRM data, website interactions, advertising platforms, and offline customer outcomes need to connect in order to create reliable full-funnel attribution and conversion tracking. CONSENT, PRIVACY & COMPLIANCE I have extensive experience with tracking implementations where privacy, consent, and regulatory requirements are important considerations. This includes: • GDPR and privacy-focused tracking • Google Consent Mode v2 • Consent Mode implementation and troubleshooting • Consent-aware GTM and GA4 implementations • CMP integrations and consent signal troubleshooting • Cookie and first-party storage management • HIPAA-compliant tracking implementations • Privacy-conscious analytics and advertising tracking • Troubleshooting tracking behavior across different consent states I understand how consent and privacy requirements affect GTM, GA4, Google Ads, Meta Pixel/CAPI, TikTok, cookies, attribution and server-side tracking, and how to build tracking architectures that respect those requirements. SERVER-SIDE TRACKING I have extensive hands-on experience with Server-Side GTM and server-side conversion tracking, including: • GA4 → Server-Side GTM → advertising platform architectures • Meta Conversions API • TikTok Events API • Google Ads server-side conversion tracking • Event ID generation and browser/server deduplication • GCLID, GBRAID & WBRAID capture and persistence • First-party cookies • Server-side data routing • Stape infrastructure • Debugging browser and server requests • Troubleshooting attribution and conversion discrepancies • API, webhook and JSON-based data flows PLATFORMS & TECHNOLOGIES Analytics & Tracking: Google Analytics 4, Google Tag Manager, Server-Side GTM, Stape, Taggrs, Google Ads, Meta Pixel, Meta CAPI, TikTok Pixel, TikTok Events API, Microsoft UET, Microsoft Clarity, Hotjar, VWO CMS / eCommerce: Shopify, WordPress, Magento, GoHighLevel, WooCommerce, JTL, Shopware, Single Page Applications, custom-built websites CRM / Automation: HubSpot, Salesforce, Zoho CRM, Acculynx, Zapier, Webhooks, Zapier Tables Technical / Debugging: Google Chrome DevTools, browser network debugging, cookies, local storage, dataLayer, JavaScript, APIs, webhooks and JSON payloads WHAT SETS ME APART Technical Mastery + Business Acumen + People Skills, My background in marketing also means I understand the business context behind the data—not just the technical implementation. I care about whether the tracking ultimately produces accurate reporting, better attribution, better advertising optimization, and better business decisions. I have worked across SaaS, eCommerce, lead generation, professional services, home services, B2B and B2C, giving me experience adapting tracking strategies to different customer journeys and business models. VALUES RELIABILITY • OWNERSHIP • TRANSPARENCY • INITIATIVE • TIMELINESS • OVERDELIVERY