Atul R.

I am expert in data analytics, having 12+ years of experience in in GTM, GA4, Looker Studio (Google data studio), Server Side Tagging, Universal Analytics (GA) migration to GA4, Tealium, Mix Panel, Tripple Whale and Big Query expert for various reportings in GA or GA360 Google Tag Manager (GTM): - Google Tag Manager audits and debugging - Google Tag Manager set up - Custom Event tracking - Enhanced E-commerce Tracking for GA4 - Custom Dimensions & Metrics set up for GA4 - Cross-Domain Tracking and Sub domain tracking - Iframe tracking - Google server side tag manager set up and configuration - Google Ads Conversions Setup and Debug - Facebook Pixel & Custom Events Integration - Facebook Conversion API (Facebook CAPI) - Twiter tracking - Snapchat tracking - Tik Tok tracking Google Analytics (GA4) and Data Visualisation: - Migration from universal analytics to GA4 - GA 4 set up, configuration, Audit, and troubleshooting - Universal Analytics Upgrades - GA4 Enhanced E commerce (monetisation, e-commerce purchases) - Conversions and events set up - Cross-Domain Tracking - Report explorations (Funnel exploration, path exploration, segment overlap, user exploration, cohart exploration, user lifetime) - Custom Google Analytics Dashboards & Reports - Data analyse to provide you with actionable recommendations on conversion rate optimalization / CRO Looker Studio (Google Data Studio): Data source integrations such as GA4, Google Analytics (UA), Google Ads, Facebook Ads, Google Search Console (GSC), Google Sheet, MySQL, PostgreSQL, BigQuery, SQL Server, Data modelling, Data profiling, data validation, ETL process, Insights, APIs. Reports I can create: - Sales & Analysis Reports - Customer Profitability reports - Email Marketing Reports - Customer Profitability Reports - Financial Analysis Reports - Digital Marketing Reports - HR Analytics Reports - Website Analytics Reports Dashboards I can create: - E-commerce Sales Dashboard - Inventory Stock Analysis Dashboard - Supermarket / Mall Sales and Analysis Dashboard - Sports performance dashboard - Social Media Monitoring & Analytics Dashboard - Patient Management Analytics Dashboard - Property Developer Sales Analytics Dashboard - Retail Dashboard - Attendance Tracker Dashboard - Call Center KPI Dashboard - Financial Analytics Dashboard - Pharmaceutical Company Dashboard - CEO Dashboard - Trading Information Dashboard - Time Tracking Dashboard - Sentiment Analysis Dashboard Charts: Area charts, Bar and column charts, Cards, Combo charts, Decomposition tree, Doughnut charts, Funnel charts, Gauge charts, Key influencers chart, KPIs, Line charts, Pie charts, Ribbon chart Maps: Basic map, ArcGIS map, Azure map, Filled map (Choropleth), Shape map, Matrix, Ring Map, GEO Map, GEO Flow map, Time series map, Globe share map