Mohammad Masum J.
Google Ads | Conversion Tracking, Server-Side, GA4 GTM, Meta CAPI
I run Google Ads on conversion data I have verified myself. Tracking first, then spend... server-side tagging (GTM + Stape), GA4, enhanced conversions, offline conversion imports. Most managers optimize on data they never checked. They scale budgets on conversion numbers that don't match the CRM, watch ROAS look healthy in the dashboard while the pipeline tells a different story, and blame the algorithm when results fall apart. I build the data, prove it is accurate, then scale the budget on numbers you can trust. I am Masum Jia (MJ), a Google Ads and conversion tracking specialist with 6 years in paid media. Top Rated Plus on Upwork, with 200+ tracking implementations delivered for ecommerce, lead generation, and service businesses in 15+ countries. Clients usually message me when: ↳ Google Ads conversions do not match GA4 or the CRM ↳ Leads fire on the website but never show inside Google Ads ↳ Performance Max is not learning, or scales the wrong products ↳ Revenue is duplicated, inflated, or missing after a redesign or app change ↳ Shopify or WooCommerce numbers disagree with every ad platform ↳ Offline and phone sales never make it back into the bidding ↳ Merchant Center disapprovals or feed mismatches are blocking Shopping ↳ ROAS dropped and nobody can explain why If any of those sound familiar, your campaigns are optimizing on broken signals. That is the exact problem I solve, in this order... audit the tracking, repair it, verify it in GTM preview and GA4 DebugView, feed clean conversions back to the platform, then manage the spend. Here is where I can help: GOOGLE ADS MANAGEMENT ↳ Search campaign management, restructuring, and scaling ↳ Performance Max setup, asset groups, and product exclusions ↳ Google Shopping and Merchant Center feed troubleshooting ↳ Display, Demand Gen, and YouTube campaign management ↳ Google Ads account audits and pre-launch QA ↳ Bid strategy selection and conversion value rules ↳ Negative keyword management and search term cleanup ↳ Ad copy testing and landing page alignment CONVERSION TRACKING & ATTRIBUTION ↳ Google Ads conversion actions and primary/secondary setup ↳ Enhanced Conversions for web and for leads ↳ Offline conversion imports from CRM and phone systems ↳ Cross-domain tracking and referral exclusions ↳ Duplicate conversion diagnosis and event deduplication ↳ Attribution model configuration and comparison ↳ Conversion verification in GTM preview and GA4 DebugView SERVER-SIDE TRACKING ↳ Server-side GTM container setup with Stape ↳ First-party cookies extended to 400 days ↳ Server-side GA4, Google Ads, and Meta CAPI streams ↳ Custom domain and subdomain configuration ↳ Data enrichment and payload transformation ↳ Server-side tracking audits and cost optimisation GOOGLE ANALYTICS 4 (GA4) ↳ GA4 property setup, configuration, and migration ↳ Key events, custom events, and custom definitions ↳ GA4 ecommerce and enhanced ecommerce tracking ↳ Data filters, internal traffic exclusions, and bot filtering ↳ Funnel exploration, path analysis, and cohort reports ↳ Google Ads and Search Console account linking ↳ Data integrity audits and debugging GOOGLE TAG MANAGER (GTM) ↳ Container setup, installation, and configuration ↳ Tags, triggers, variables, and naming conventions ↳ Custom dataLayer implementation and dataLayer pushes ↳ Form submission, click, and scroll tracking ↳ Container audits, tag cleanup, and version control ↳ Custom HTML and JavaScript variables ECOMMERCE TRACKING ↳ Shopify and Shopify Plus tracking builds ↳ WooCommerce and WordPress tracking builds ↳ Purchase, add-to-cart, and checkout step events ↳ Refund tracking and revenue reconciliation ↳ Dynamic remarketing audiences and product feeds ↳ Tracking QA after theme changes, redesigns, or migrations TRACKING ON EVERY AD PLATFORM ↳ Meta Pixel and Facebook Conversions API (CAPI) ↳ TikTok Pixel and Events API ↳ LinkedIn Insight Tag and conversion events ↳ Pinterest Tag and conversion tracking ↳ Snapchat, X, and Reddit pixel setup ↳ Multi-platform server-side implementations PRIVACY & COMPLIANCE ↳ Google Consent Mode V2 (basic and advanced) ↳ GDPR and CCPA compliant tracking setups ↳ Cookie banner and CMP integration ↳ Consent-aware tag firing and data governance REPORTING & DASHBOARDS ↳ Looker Studio dashboard design and builds ↳ Blended Google Ads and GA4 reporting ↳ Campaign, channel, and product performance reports ↳ UTM tracking and campaign tagging structure ↳ Troubleshooting and rebuilding existing dashboards PLATFORMS I BUILD ON ↳ Shopify, WooCommerce, WordPress, Magento, BigCommerce ↳ Webflow, Wix, Squarespace, Unbounce, Instapage ↳ ClickFunnels, GoHighLevel, HubSpot, Kajabi ↳ Custom-coded sites and single page applications One client on a recent project: "Went above and beyond expectations. Mohammad is exceptionally skilled and experienced. I highly recommend him for professional and timely delivery of work."