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Matthew M.
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Matthew M.

Logo Design | Expert Logo Designer | Modern and Minimalist Logo Design

Most businesses don’t just need a logo. They need a brand identity that makes people trust them faster, remember them longer, and choose them with confidence. That is where I come in. I’m Matthew Monday, a Logo & Brand Identity Designer with 14+ years of experience helping startups, entrepreneurs, small businesses, personal brands, and growing companies create professional visual identities that are clean, memorable, strategic, and built to last. I don’t design logos that only look good on a screen. I create complete brand identity systems that work across your website, social media, packaging, business cards, presentations, marketing materials, merchandise, signage, and print. Whether you are launching a new business, improving an outdated logo, building a premium brand, or creating a full visual identity from scratch, my goal is simple: To help your business look professional, communicate clearly, and make a strong first impression. What I Can Help You With ✔ Logo Design ✔ Brand Identity Design ✔ Visual Identity Design ✔ Custom Logo Design ✔ Modern Logo Design ✔ Minimalist Logo Design ✔ Luxury Logo Design ✔ Business Logo Design ✔ Wordmark, Lettermark, Monogram, Emblem & Icon Design ✔ Logo Redesign & Brand Refresh ✔ Rebranding Services ✔ Brand Guidelines / Brand Style Guide ✔ Colour Palette & Typography System ✔ Packaging & Label Design ✔ Social Media Branding ✔ Business Cards & Stationery ✔ Marketing & Promotional Materials ✔ Print-Ready & Web-Ready Brand Assets My Design Approach I believe a strong brand should be more than beautiful. It should be clear, intentional, meaningful, and easy to recognise. Before I start designing, I take time to understand: Your business Your audience Your competitors Your brand personality Your industry Your long-term vision Where and how the logo will be used This helps me create a logo and visual identity that is not random, generic, or based on trends alone. Every design decision has a purpose — from the typography and colour palette to the logo structure, spacing, balance, and final file preparation. What You Will Receive ✔ Original and custom logo concepts ✔ Primary logo, secondary logo, submark/icon, and alternate logo versions ✔ Horizontal, stacked, full colour, black, white, monochrome, and reversed versions ✔ High-resolution files for web and print ✔ Editable source files ✔ Vector files: AI, EPS, SVG, PDF ✔ Transparent PNG and JPG files ✔ Print-ready and web-ready exports ✔ Brand colours and typography recommendations ✔ Basic or complete brand guidelines ✔ Social media-ready assets ✔ Professional 3D mockups and presentation files ✔ Full ownership of the final approved design Why Clients Work With Me ⭐ 14+ years of logo and brand identity design experience ⭐ Strong understanding of branding, typography, layout, and visual consistency ⭐ Clean, professional, modern, and timeless design style ⭐ Clear communication from start to finish ⭐ Attention to detail in every concept and final file ⭐ Reliable delivery and organised source files ⭐ Designs created for real business use, not just portfolio presentation I work best with clients who want more than a quick logo. I work best with businesses that want a brand identity they can confidently use, grow with, and build recognition around. Who I Work Best With Startups launching a new brand Small businesses ready to look more professional Entrepreneurs building personal brands Companies rebranding for growth Premium brands that need a clean and timeless identity Businesses that need a full logo system and brand guidelines Brands that value thoughtful, strategic, and professional design Let’s Build a Brand That Works Your logo is often the first thing people see. Let’s make sure it communicates the right message. Send me a message or invite me to your job, and let’s create a professional logo and brand identity that represents your business with clarity, confidence, and lasting value. Matthew Monday Logo & Brand Identity Designer Keywords Logo Design | Brand Identity Design | Logo Designer | Brand Identity Designer | Visual Identity Design | Custom Logo Design | Professional Logo Design | Modern Logo Design | Minimalist Logo Design | Luxury Logo Design | Premium Brand Identity | Business Logo Design | Startup Branding | Corporate Branding | Brand Guidelines | Brand Style Guide | Logo Redesign | Brand Refresh | Rebranding Services | Wordmark Logo | Lettermark Logo | Monogram Logo | Emblem Logo | Icon Design | Typography | Colour Palette | Packaging Design | Label Design | Social Media Branding | Stationery Design | Business Card Design | Graphic Design | Vector Logo Design | Adobe Illustrator | Adobe Photoshop | Figma | AI EPS SVG PDF PNG JPG | Print-Ready Files | Web-Ready Files | Editable Source Files

🇺🇸Albuquerque, United States$20/hr100% JSS4.79 (50)Since Dec 2022

Earnings and projects

MRR
$185

Last 6 months ÷ 6

World#116,192 / 412k
🇺🇸Country#16,166 / 62.1k
Revenue, last 30 days
$421

Last 6 months: $1.1k

World#67,076 / 412k
🇺🇸Country#8,756 / 62.1k
Total earnings
$12k

Billed in all: $12k

World#183,468 / 412k
🇺🇸Country#29,511 / 62.1k
Per project
$163

$369 in the last 6 months

World#278,689 / 412k
🇺🇸Country#43,224 / 62.1k
Projects, last 6 months
3
100% fixed0% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
72

Across 76 contracts

82% fixed18% hourly
World#41,474 / 412k
🇺🇸Country#6,390 / 62.1k

Earnings, last 30 days

$12.2k+$421 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$11,750$12,000$12,250Oct 8Oct 23Nov 7

Skill rankings: Top 18% in Stationery Design

Ranked by MRR among everyone on Upwork with the skill.

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  2. #111Logo Usage Guidelines278 freelancers · 🇺🇸 #12Top 40%
  3. #130Versatile Logo Design448 freelancers · 🇺🇸 #24Top 29%
  4. #131Stationery Design746 freelancers · 🇺🇸 #27Top 18%
  5. #258Design Thinking1,165 freelancers · 🇺🇸 #37Top 22%
  6. #280Brand Positioning909 freelancers · 🇺🇸 #89Top 31%
  7. #338Logo1,007 freelancers · 🇺🇸 #52Top 34%
  8. #665Brand Guidelines2,070 freelancers · 🇺🇸 #118Top 32%