Heather S.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help brands build a consistent, intentional, measurable social media presence across organic content and paid ads. Organic social: strategy, content calendars, and day-to-day management across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and X. Canva graphics, carousels, reels, UGC editing, and plain-English recap reports so you can see what’s working. Paid social: Meta ad creative audits and optimization, campaign setup and structure, and performance reporting. I look at hook rate, hold rate, and drop-off points to figure out what to fix and what to test next. I bring 10+ years of sales management and operations experience, including at AT&T, so every piece of content has a purpose and a way to measure it. Message me with where your social stands today, and I’ll tell you where I’d start.