Heather S.

Social Media Strategist & Content Designer | Creative & Marketing VA

I bring over 10 years of experience in Sales Management and Operations into social media. I don’t just post content—I build the systems behind it so your brand stays consistent, aligned, and actually working without adding more to your plate. For many clients, I’m starting from scratch. I help establish a clear content direction, build realistic posting plans, and make sure everything being created has a purpose. I focus on both the creative and the execution side. That includes looking at performance and making adjustments when needed—whether that’s refining hooks, improving flow, or helping content hold attention longer. I also work closely with user-generated content—reviewing, editing, and shaping it to fit your brand and be ready to use across platforms. On the design side, I create Canva graphics, carousels, and reels that align with your brand and keep your content consistent. On the operations side, I keep everything organized and moving. I manage content across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and X, and support with newsletters and blog content so your messaging stays consistent across channels. I also build content calendars, help organize campaigns, and provide recap reports so you can see what’s working without having to dig through the data yourself. I’ve worked in fast-paced environments like AT&T, so I’m comfortable managing things independently or working as part of a team. If you need someone to take ownership of your content and bring structure to how everything runs, I’d love to connect.