Samuel M.
Email Marketing Strategist
If you're looking for someone who can do more than just send emails — someone who understands how email fits into your overall ecommerce growth strategy and can make it happen at an affordable cost, I'm your guy. I'm a growth marketing strategist who specializes in email marketing. As the former marketing lead for Purple Lotus, a mature 8-figure brand, I helped boost revenue 40% in 2 years on a relatively lean marketing budget. I own retention marketing for DTC brands and treat every account with the same care I'd give my own business — managing everything email and SMS, from strategy through implementation. My capabilities include: - Account audits & strategy - Flow development and optimization - Campaign strategy and execution - Customer segmentation and personalization - A/B testing and performance analysis - Revenue reporting and ongoing optimization Since taking over Spiderwebshade's Klaviyo account in September 2025, I drove a ~3x increase in total email-attributed revenue (from $29,983 to $89,605) and nearly doubled campaign open rates (18.3% → 31.9%) compared to the same period the prior year — while also launching new welcome and abandoned cart/checkout automations that now generate over $50K in flow revenue annually. Before making recommendations, I take the time to understand how a brand currently operates so I can identify the highest-impact opportunities rather than applying a one-size-fits-all approach. If we work together, I'd be happy to review your current email program and share a few initial observations on where I believe the biggest opportunities are. I'd love to learn more about your business and discuss how I can help. If you're interested in exploring a partnership, the next step is a quick discovery call. Looking forward to hearing from you, Sammy
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.8k
Billed in all: $24,148$24k
$356 in the last 6 months
Across 7 contracts
Across 40 contracts
Earnings, last 30 days
Skill rankings: Top 23% in Internet Marketing
Ranked by MRR among everyone on Upwork with the skill.
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