Luiza C A P.

Seasoned professional with a robust background in international client support and marketing strategy at Meta. Adept in ad account monitoring and optimization. Proficient in overseeing business accounts and contributing to marketing planning in a leading Brazilian agency. Demonstrates versatility and adaptability, orchestrating dynamic marketing campaigns across diverse platforms. Fluent in English and Portuguese. I currently focus on running campaigns for the US market, with most of my experience working with international clients. As a media buyer, I focus on what actually drives results: creatives. The real difference in performance today comes from the volume and quality of creatives — not just campaign structure. I help brands test, iterate, and scale using strong creative strategy combined with data-driven decisions. I work independently and focus on execution. I don’t manage teams or handle account ownership — I work directly on campaigns, creatives, and strategy. I have experience across Meta, Google, and TikTok, and I combine media buying with creative production using AI — including realistic UGC-style videos, images, and ad concepts. **Services:** * Meta Ads (Facebook & Instagram) * Google Ads & TikTok Ads * Campaign setup, testing & scaling * Creative strategy (hooks, angles, testing) * AI-generated UGC videos (realistic talking style) * Image & video creation (AI + Canva) * Copywriting for ads * Social media content & blog posts * B2B lead generation * Email marketing * Google Sheets & performance tracking * Website creation (basic) * AI research