Francesco S.
Brand & Graphic Designer (Strategy, Logo, Packaging, Art Direction)
🙋🏻♂️ Hi, I’m Francesco, a 20-year-old Brand & Graphic Designer specializing in Brand Identity, Logo Design, and Brand Strategy. 🧑🏻🎓 I hold a diploma in Graphic & Advertising Design from Rome, where I graduated with top marks and honors. Now, I'm continuing my education at IED – European Institute of Design in Communication Design, expanding my expertise in marketing communication and creative strategy. Even before starting my professional career, I worked on real branding projects for clients and institutions, including rebuilding the full visual identity of my school and developing the brand identity and guidelines for an affiliated art gallery in Rome. 🎨 My design philosophy is strategic, functional, and storytelling-driven: 💡 Strategic – aligning every visual choice with business goals 📈 Functional – making experiences simpler and more effective 🙌🏻 Emotional – crafting narratives that connect with people and inspire action 🛠️ I create cohesive brand systems, from logo design and visual identity guidelines to marketing materials and digital brand assets. My toolkit includes the full Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Figma, allowing me to deliver high-quality results across print and digital platforms. 🌎 Inspired by the contemporary world of branding and leading studios like Pentagram and Koto Studio, I bring fresh, ambitious energy to every project. My goal is always to deliver work that’s as professional and polished as it is creative and original. 🔑 Specialties & Keywords: Brand Designer, Brand Identity Design, Logo Design, Visual Branding, Brand Guidelines, Graphic Design, Brand Strategy, Rebranding, Marketing Collateral, Social Media Branding, Creative Branding, Visual Identity Creation, Corporate Identity Design, Brand Refresh.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $180
Billed in all: $1,600$1.6k
$90 in the last 6 months
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 34% in Communication Design
Ranked by MRR among everyone on Upwork with the skill.
- #58Communication Design172 freelancers · 🇮🇹 #2Top 34%🇮🇹#2 of 5
- #279Communication Strategy731 freelancers · 🇮🇹 #5Top 38%🇮🇹#5 of 13
- #375Brand Positioning909 freelancers · 🇮🇹 #3Top 41%🇮🇹#3 of 9
- #505Design Mockup1,136 freelancers · 🇮🇹 #4Top 44%🇮🇹#4 of 11
- #655Advertising Design1,400 freelancers · 🇮🇹 #6Top 47%🇮🇹#6 of 12
- #1,471Brand Strategy3,282 freelancers · 🇮🇹 #14Top 45%🇮🇹#14 of 32
- #1,483Brand Identity Design3,030 freelancers · 🇮🇹 #14Top 49%🇮🇹#14 of 32
- #2,108UX & UI Design4,497 freelancers · 🇮🇹 #17Top 47%🇮🇹#17 of 36