Ahmad R.

Hi, I'm Ahmed Rafay. With 5 years of hands on experience in the Digital Marketing space, I bridge the gap between stakeholders, effectively becoming the tongue, eyes & ears of the organization. Whether its nuanced conversations about strategy or delivering tough news in a politically correct manner, I am experienced & comfortable with communicating even with the toughest of prospects. Anyone can read data off a sheet, only a handful understand how to pivot said data in their favor. What I Bring to the Table: Elite Client Communication: Translating high-level digital marketing data into clear, actionable business insights for stakeholders. (CPM, CPL, CPC etc.) Multi-Location Marketing Leadership: Scaling campaigns across dozens of corporate or franchise footprints simultaneously. Cross-Functional Team Direction: Aligning creative, media buying, and production teams around a singular, high-converting strategy. SOP Creation: Designing nuanced SOP's for onboarding & other high visibility endeavors. Proven Track Record: - Marketing Account Manager | Prime IV Hydration & Wellness Directly managed the localised and national marketing strategy for over 60+ spa locations throughout the United States. Served as the primary strategic touchpoint, aligning franchise owners with multi-channel performance marketing data to drive consistent membership growth. - Marketing Team Lead | Avenue Michigan Digital Led, mentored, and synchronized a high-performing marketing team of 10+ specialists (creative, media, copy, and design). Streamlined internal workflows and client communication loops to ensure high-stakes projects met deadlines and exceeded KPIs. Core Stack & Expertise: Leadership & Communication: Client Success Management, Cross-Functional Team Leadership, Franchise & Multi-Location Strategy, Digital Marketing Strategy: Performance Marketing Direction (Meta, Google, YouTube), Localized Lead Generation, ROI Optimization, Funnels, CRM’s, Automations Project management: ClickUp, Monday, Notion Let’s connect & evaluate how we can leverage my skillset to further your business.