Jaclyn Michelle F.

Need more than a UGC creator? I help DTC brands and agencies build and run creator-led paid social campaigns from strategy through final delivery. I’m the Founder & Lead Creative Strategist at Valor Creatives, with hands-on experience across creative strategy, UGC production, direct-response copywriting, creator sourcing and direction, and post-production. I’ve worked across 300+ creative briefs and campaigns in beauty, skincare, wellness, supplements, home, and consumer products — giving me a deep understanding of what brands need from creators AND what performance teams need from the final ads. For Obagi Medical UK, I led paid social creative strategy across research, campaign concepts, scripting, creator direction, and post-production. Winning creative generated approximately 2.3x ROAS during testing. I can help your team with: ✓ Paid social creative strategy ✓ UGC campaign development ✓ Customer + competitor research ✓ Creative angles and testing concepts ✓ Direct-response scripts, hooks + CTAs ✓ Creator sourcing and casting ✓ Creator briefing + production direction ✓ Managing creator revisions and deliverables ✓ Editor briefs + post-production direction ✓ Meta and TikTok creative development ✓ Creative analysis + iteration ✓ End-to-end UGC campaign management Need the entire campaign managed? I can oversee the process from: Research → Strategy → Concepts → Scripts → Creators → Production → Editing → Testing → Iteration My team can also support creator sourcing, editing, and production management, allowing brands to scale creative without coordinating multiple freelancers themselves. Industries My strongest experience is in: • Beauty • Skincare • Wellness • Supplements • Consumer Health • DTC / eCommerce I’ve worked with brands including Obagi Medical, Laura Geller, Westmore Beauty, Jones Road Beauty, Toups & Co Organics, AT&T, Rooms To Go, MDhair, KaramMD, Zicam, Dr. Kellyann, and others. I also have extensive experience as an on-camera UGC creator myself, which gives me a unique perspective when directing talent. I understand exactly what creators need in a brief, what footage editors need in post-production, and where creator-led campaigns tend to break down. Best fit I’m especially interested in working with: • DTC brands scaling Meta or TikTok • Performance marketing agencies • Beauty and skincare companies • Multi-brand companies and distributors • Brands building an ongoing UGC pipeline • Teams that need someone to own creator campaigns rather than simply produce one-off videos Whether you need a creative strategist to supplement your existing marketing team or someone to manage your UGC campaign from concept through delivery, I’d love to hear about what you’re building. Send me your brand, current creative needs, and approximate monthly content volume and I can recommend the best way to structure the project.