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Jayrald P.
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Jayrald P.

EXPERT Meta Static & Video Ads Strategist | DTC Ecommerce Brands

$1M+ per month generated for DTC brands using static ads built with strategy, not guesswork. 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮? 👀 If you run a DTC brand, I help you turn static ads into consistent revenue drivers on Meta & TikTok. Worked with 8-figure brands in health (supplements, soaps, deodorants) and toys. 1️⃣ Why e-commerce founders bring me in as their Creative Strategist I started as a video editor and graphic designer executing briefs from a creative strategist. Now I run the whole chain: research, angles, scripts, briefs, and the static ads themselves. My briefs are buildable because I’ve been the one building them. Nothing gets lost between strategy and finished creative. I design the statics myself, so concepts go from idea to testing in days, not weeks. 2️⃣ How I drive results I treat ads as profit centers, not design projects. Everything starts with your customer and your competitors’ ad libraries. Angles that convert: Hooks and headlines built from real pain points pulled from reviews, comments, and competitor research. Fast iteration: Strategy and execution sit with one person, so I brief, build, and iterate faster than a strategist-plus-designer handoff. Media buyer thinking: Every creative is built to move ROAS and CTR. I test, tweak, and scale what works. 3️⃣ Proven track record 💬 “Jay thinks like a media buyer. Our cost per purchase dropped significantly within the first two weeks of running his creatives.” — DTC Brand 💬 “He constantly checks our performance, suggests new angles, and updates creatives before we even ask. ROAS improved and CPAs went down across all campaigns.” — Premium Cookware Brand 💬 “He studies the brand, researches the audience, and delivers statics that actually convert.” — Health & Wellness Brand 4️⃣ What I offer Creative strategy: Niche and audience research, angle mapping, and a concept backlog your team can run on. Static ads in-house: Concept, copy, and design from me directly. No third-party wait. Video scripts and briefs: UGC-style and brand storytelling scripts, briefed so editors can execute without guesswork. Research and first batch of concepts delivered within 7-10 days. 📈 Want to learn more about my packages? Message me or let’s hop on a quick call. Talk Soon, Jayrald

🇵🇭Davao, Philippines$30/hr100% JSS5.00 (12)Since Jan 2023
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Earnings and projects

MRR
$58

Last 6 months ÷ 6

World#147,542 / 412k
🇵🇭Country#23,430 / 56.3k
Revenue, last 30 days
$84

Last 6 months: $350

World#94,047 / 412k
🇵🇭Country#17,818 / 56.3k
Total earnings
$16k

Billed in all: $18k

World#156,235 / 412k
🇵🇭Country#25,781 / 56.3k
Per project
$584

$70 in the last 6 months

World#168,506 / 412k
🇵🇭Country#27,265 / 56.3k
Projects, last 6 months
5
40% fixed60% hourly
World#41,746 / 412k
🇵🇭Country#2,712 / 56.3k
Projects in all
28

Across 37 contracts

32% fixed68% hourly
World#103,224 / 412k
🇵🇭Country#7,674 / 56.3k

Earnings, last 30 days

$17.6k+$84 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$17,500$17,550$17,600$17,650Oct 8Oct 23Nov 7

Skill rankings: Top 32% in Statics

Ranked by MRR among everyone on Upwork with the skill.

  1. #17Statics53 freelancers · 🇵🇭 #4Top 32%
  2. #103Static Banner Ad171 freelancers · 🇵🇭 #6Top 60%
  3. #144Static Banner Ad Design257 freelancers · 🇵🇭 #10Top 56%
  4. #602Advertising Design1,400 freelancers · 🇵🇭 #58Top 43%
  5. #694Social Media Imagery1,915 freelancers · 🇵🇭 #132Top 36%
  6. #753Ad Creative1,402 freelancers · 🇵🇭 #73Top 54%
  7. #807Creative Strategy1,968 freelancers · 🇵🇭 #64Top 41%
  8. #1,132Banner Ad Design3,314 freelancers · 🇵🇭 #111Top 34%