Macee R.

After over 9 years specializing in tag management and conversion measurement, I focus on one thing: making sure your marketing data is accurate, optimized, and scalable. I work across GTM, GA4, Shopify, server-side infrastructure, ad platforms like Meta, Google Ads, TikTok, Pinterest, Snapchat, Reddit, and more. I build, audit, and fix tracking infrastructure that holds up and helps drive better campaign performance and reporting insights. Additionally, I design and create insightful reporting dashboards in Looker Studio, blending whatever grouping of data sources my clients need,. Tired of broken or untrustworthy tracking that is costing your team more in hours spent troubleshooting and interpreting than it's worth? Frustrated with GA4's reporting interface and needing something your team will actually open and be empowered to use? Bad tracking drags performance in ways that are often undetectable before it's urgent. Fixing or optimizing tracking infrastructure is incredibly important to long-term success, but can often require more technical knowledge than marketing teams have. That's where I come in. I have a proven track record in digital marketing conversion and attribution measurement. Passionate about helping your team get back to what matters most, allow me to handle the technical heavy-lifting, optimizing and instilling new levels of confidence along the way. I approach each project committed to understanding your specific brand context and eager to deliver clean, scalable infrastructure that will propel your campaigns forward. Platforms, tools, and services I specialize in: - GTM - Server-side tracking - Google Tag Gateway - GA4 - Google Ads - Meta Ads + CAPI - Amazon Ads - Bing Ads - LinkedIn Ads - Pinterest, Snapchat, TikTok, etc. - Shopify - BigQuery - Looker Studio - Tableau - Hex - E-commerce funnel measurement - Data visualization and data analysis - DataLayer and event schema design and implementation - GTM implementation and configuration - GTM, GA4, and Ad Platform audits - Shopify Checkout Extensibility - Consent Mode V2 - Enhanced Conversions - Event Match Quality score optimization Ready to future-proof your analytics framework with a proven expert? Reach out, invite me to your project, and let's get to work!