Kristine S.

Content Marketing Strategist | Social Media & Brand Communications

Attention is the hardest currency online. Ready to spend it wisely? I've spent 6+ 𝐲𝐞𝐚𝐫𝐬 𝐚𝐬 𝐚 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐭 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞𝐫, working with brands across different industries - tech startups, healthcare companies, e-commerce shops, nonprofits. Different worlds, different audiences, same challenge: content either works for you or it's just noise. 📌 Portfolio: kristineshamatava.my.canva.site/kristineshamatavaportfolio Good content does three things: 𝙞𝙩 𝙜𝙚𝙩𝙨 𝙮𝙤𝙪 𝙣𝙤𝙩𝙞𝙘𝙚𝙙, 𝙞𝙩 𝙗𝙪𝙞𝙡𝙙𝙨 𝙩𝙧𝙪𝙨𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤 𝙢𝙖𝙩𝙩𝙚𝙧, 𝙖𝙣𝙙 𝙞𝙩 𝙝𝙚𝙡𝙥𝙨 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙜𝙧𝙤𝙬 (𝙮𝙚𝙨, 𝙍𝙊𝙄 𝙞𝙣𝙘𝙡𝙪𝙙𝙚𝙙). So how do we get there? Before I write a post, article, campaign, landing page, or script, I want to understand: 1. What are you actually trying to achieve? 2. Who are you trying to reach? 3. What does your audience care about? 4. How are your competitors positioning themselves? 5. What message gives your brand a reason to be remembered? My background in journalism taught me how to research quickly, ask the right questions, identify the strongest angle, and turn complicated information into stories people want to keep reading. My work in content marketing and communications taught me how to connect that storytelling to broader brand and business goals. 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐈 𝐨𝐟𝐟𝐞𝐫: • SEO blog posts & articles • Social media management • Website copywriting • Brand storytelling & messaging • Press releases • White papers • Email marketing copy • Product descriptions • Content strategy (planning, calendars, tone of voice) • Multimedia content (scripts, captions, repurposing long-form into social content) You stayed long enough to read this. 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐝𝐢𝐝 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮.