Louie E.

B2B Outbound Specialist | Cold Email | Automation | Instantly

Hey, I'm Louie 👋 I build B2B lead generation systems, cold email pipelines, and outbound automation that book qualified meetings without manual prospecting. One HVAC client landed 4 high-ticket meetings from a single email batch. → 4 high-ticket meetings booked for a commercial HVAC firm from a single batch of cold emails → A full outbound sales engine built into a B2B consultancy's Pipedrive → Automated nurture keeping a telesales team's whole pipeline warm The longer version... → Built an automated cold email pipeline for a commercial HVAC firm that booked them 4 high-ticket, face-to-face meetings with new clients off one small batch of emails. Apollo contacts in, per-prospect research, personalised emails out, sent automatically. → Built an automated outbound sales engine for a B2B consultancy: prospect enrichment, multi-step email sequencing, and AI reply classification, all wired straight into their Pipedrive. → Built candidate-led outbound for a recruitment firm: drop a CV into Drive and the system reads it, finds companies that fit that person, and drafts a personalised approach to each one. → Built an automated nurture and follow-up system for a telesales company that keeps every lead warm and moving through their pipeline without anyone chasing it by hand. → Automated lead intake for a clinic: every web form and email enquiry captured, sorted by urgency, and logged instantly, replacing hours of manual data entry a week. Deliverability: Most cold email fails before anyone reads it, so I handle the infrastructure end too: dedicated sending domains and mailboxes, SPF, DKIM and DMARC, warm-up, and provider matching. Microsoft 365 is the hardest wall in B2B outbound and where most campaigns quietly die, because that's where most B2B buyers sit. I know how to get through it, and I know how to spot the gateways that will hard-reject you (Mimecast, SpamExperts) before you waste a single send on them. My approach: There's a lot of hype in AI and automation right now and most of it doesn't actually save you time or money. I build the boring, practical stuff that does such as systems that reliably bring in leads, follow up and handle the work nobody should be doing by hand instead of shiny tools that sound clever and deliver nothing. Some clients call this GTM engineering, some call it outbound automation. Same job either way: get qualified conversations into your calendar without anyone doing it by hand. I work mainly with Instantly, Apollo, Sales Navigator, n8n, Make and Claude, and I'll plug into whatever you already use: Pipedrive, HubSpot, GoHighLevel, Smartlead, Clay. Tool-agnostic, whatever gets the result. Why clients stick with me: Communication. I keep you in the loop, explain everything in plain English and make sure we're aligned at every step so you'll never wonder where your project stands. If you want more qualified leads landing in your pipeline or you're buried in repetitive work that could run itself, let's talk.