Chris F.

Fractional CMO | B2B SaaS & AI Demand Gen | Growth Strategy

Fractional CMO for B2B SaaS and tech companies. I build demand-generation and marketing-attribution engines that turn scattered activity into a predictable pipeline: strategy, demand gen, events, and the numbers that prove what works. Right now I lead marketing as Fractional CMO for two US companies (an AI-automation consultancy and a managed-IT/MSP franchise): strategy, demand generation, trade shows, vendor management, and attribution across 2 brands, 3 markets, and 3 languages, with a team of 4, reporting directly to the CEO. WHO I WORK WITH Founders, owners, and CEOs of B2B SaaS and tech companies who have real expertise inside the business but nobody who owns turning it into pipeline. If you want a strategy deck with no execution behind it, I'm the wrong hire. If you want someone who builds the engine and stays accountable for the number, keep reading. SELECTED RESULTS & CLIENTS ✅ Scaled a multi-brand fintech group's organic traffic from ~200 to 1,000+ monthly visits, and grew weekly qualified leads from 10-20 to 50-60 ✅ Ran a webinar campaign anchored by Geoffrey Moore, author of "Crossing the Chasm": 213 registrants ✅ Built content that hit 250K impressions, 10.1K likes and 213 comments on a single carousel for a brand founded by David Segal (DAVIDsTEA) and Harley Finkelstein (Shopify) ✅ Delivered go-to-market work for the founder of Backlinko (acquired by Semrush) and for reverse-logistics and AI-sports SaaS platforms ✅ Led a 5-person creative team and video campaigns past 1M+ views WHAT CLIENTS SAY "Chris managed every aspect of the campaign and took ownership end to end. Unlike many marketeers who need to be spoon-fed, he's very proactive." — Kevin McGirl, Founder, Aventyr Partners (co-founder of sales-i, acquired by SugarCRM) "An amazing manager of staff and projects. Executes as well as anyone I've worked with over the past 30 years." — Jonathan Bomser, CEO & Founder, AccountSend WHAT I CAN HELP YOU WITH → Fractional marketing leadership for B2B SaaS and tech → Demand generation and full-funnel pipeline → Marketing strategy, positioning, and go-to-market → Events, trade shows, and field marketing → Marketing attribution, analytics, and reporting → Vendor and agency management WHY I SHIP FASTER THAN AN AGENCY I also founded Blendin.ai, an AI content-production tool I built myself. So I bring an AI-native, builder's perspective to every engagement, not just theory, and one operator covers ground that usually takes a whole team. How I work: I embed like an in-house CMO, take accountability for outcomes, build your team's capabilities, and connect every marketing dollar to pipeline and revenue. Bilingual English/Spanish, working across US and LATAM time zones. If you need senior marketing leadership without a full-time hire, send me a message and tell me about your pipeline goals. Let's talk.