María Ignacia M.
Brand Identity & Packaging Designer | Custom Illustrator
I create distinctive brand identities, packaging systems, and custom illustrations for consumer brands, products, events, and cultural projects. Over the past 9+ years, I’ve worked with startups, growing businesses, and established companies across food & beverage, wellness, beauty, lifestyle, retail, and home products. My background combines branding, packaging, illustration, and product development. This allows me to create cohesive visual systems that extend consistently across products, packaging, labels, print, retail, digital platforms, and campaigns. Whether a project requires a complete brand identity, a packaging system, or a standalone illustrated piece, I focus on creating work that is clear, memorable, and ready to perform across real-world applications. BRAND IDENTITY & PACKAGING * Brand Identity Design * Logo Design * Packaging & Label Design * Brand Guidelines * Product Graphics * Brand Presentations & Pitch Decks CUSTOM ILLUSTRATION * Brand & Packaging Illustration * Poster & Editorial Illustration * Event & Festival Artwork * Commemorative & Anniversary Illustration * Custom Artwork for Print & Campaigns TOOLS * Adobe Illustrator * Adobe Photoshop * Adobe InDesign * Procreate * PowerPoint LANGUAGES * Fluent in English and Spanish Have a project in mind? Send me a few details about your brand, product, or illustration needs, and I’ll be happy to discuss the best approach for your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $58,222$58k
$707 in the last 6 months
Across 58 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Digital Illustration
Ranked by MRR among everyone on Upwork with the skill.
- #5Artwork & Print Specs72 freelancers · 🇨🇱 #1Top 7%🇨🇱#1 of 1
- #6Editorial Illustration313 freelancers · 🇨🇱 #1Top 2%🇨🇱#1 of 2
- #6Map Illustration232 freelancers · 🇨🇱 #1Top 3%🇨🇱#1 of 1
- #10Retail Merchandising157 freelancers · 🇨🇱 #1Top 6%🇨🇱#1 of 1
- #11Clothing & Merchandise Design569 freelancers · 🇨🇱 #2Top 2%🇨🇱#2 of 3
- #28Packaging Dieline394 freelancers · 🇨🇱 #1Top 7%🇨🇱#1 of 1
- #46Digital Illustration2,483 freelancers · 🇨🇱 #1Top 2%🇨🇱#1 of 8
- #58Visual Identity815 freelancers · 🇨🇱 #1Top 7%🇨🇱#1 of 2