Busra S.

I’m a Retention, Lifecycle, and CRO strategist helping eCommerce brands turn owned channels into predictable revenue engines. Over the past several years, I’ve worked hands-on across email, SMS, loyalty, and on-site conversion, designing lifecycle systems that increase repeat purchase rate, customer lifetime value, and long-term retention—not just short-term campaign revenue. My approach combines deep data analysis, clear lifecycle architecture, and continuous experimentation. That means building segmentation frameworks based on behavior and intent, optimizing automated journeys, refining messaging through A/B testing, and aligning CX across every customer touchpoint. I specialize in: ▪️ Email & SMS lifecycle strategy, automation, and optimization Designing high-performing flows, campaigns, and segmentation frameworks that increase engagement, repeat purchase rate, and long-term customer value. ▪️ Strategic content calendar planning across owned channels Building data-driven monthly campaign calendars aligned with promotions, launches, seasonality, and lifecycle stages to ensure consistent execution and measurable revenue impact. ▪️ Conversion Rate Optimization (CRO) across messaging and on-site experiences Improving capture flows, funnel performance, and messaging effectiveness through structured experimentation and behavioral insights. ▪️ A/B testing and continuous experimentation Running systematic tests across emails, SMS, timing, creative, offers, and automation logic to unlock scalable learnings and measurable revenue lift. ▪️ Customer experience (CX) optimization across the full lifecycle Creating seamless, personalized journeys from first visit to repeat purchase that strengthen retention and long-term brand loyalty. ▪️ Loyalty, rewards, and retention program strategy Designing and optimizing points programs, VIP tiers, referral incentives, and post-purchase engagement to increase repeat purchase rate, customer lifetime value, and emotional brand connection. ▪️ Advanced segmentation, personalization, and list growth Building intent-based audiences, value tiers, and behavioral triggers to deliver the right message at the right moment while sustainably expanding subscriber lists. ▪️ Clean, conversion-focused design direction and content structure Creating mobile-first, visually clear email and social creatives supported by strong copy hierarchy and CTA strategy that drive clicks, engagement, and revenue. I combine creative thinking with analytics to craft marketing strategies that are not only visually aligned with your brand but also performance-focused. From improving open and click rates to optimizing entire funnels, I help you test, learn, and scale what works. If you're ready to turn your email & digital strategy into a growth engine, let's connect.