India A.

I help beauty, wellness, and lifestyle brands create social content that feels organic, looks native to TikTok/Instagram, and supports real growth. I’m a social media strategist, content creator, and influencer marketing specialist with 7+ years of experience across TikTok, Instagram, YouTube, Pinterest, content planning, short-form video, and creator partnerships. What makes my approach different is that I understand social media from both sides: the brand vs. the creator side. I’ve built my own creator platforms, worked with beauty and hair brands on sponsored content, and created content systems that help brands show up consistently without sounding generic, overly polished, or disconnected from their audience. I specialize in helping brands turn their products, campaigns, and ideas into content that is clear, engaging, trend-aware, and built for the way people actually consume social media now. I can help with: • TikTok and Instagram Reels strategy • short-form video concepts • content calendars • social media management • caption writing and hook development • UGC concepts and creator briefs • influencer outreach and campaign support • beauty, hair, wellness, and lifestyle content strategy • product-focused content ideas • brand voice and community-building strategy My work is especially aligned with beauty, hair care, skincare, wellness, lifestyle, and start-up brands that want content that feels more creator-led, more intentional, and more connected to their audience. Whether you need someone to manage your socials, plan your content strategy, create video ideas, or support influencer campaigns, I can help you build a social presence that feels current, consistent, and conversion-aware.