Nellie H.

Hi hii! I'm Nellie, founder and creative director of Sundae Mood Agency, my little creative studio where I spend my days making brands look (and feel) really, really good. My world revolves around branding, packaging, creative direction and AI imagery, mostly for beauty, skincare, wellness and lifestyle brands. Basically, all the things I'm a little too obsessed with. I'm a big believer that a brand should feel like a whole little world of its own. Not just a pretty logo slapped onto a box, but something with personality, a clear direction and visuals that actually make people feel something. And yes, I work with AI. A lot, actually! But I'm very much in the camp of using it as a creative tool, not a shortcut to mass-producing a million soulless images. Think editorial campaigns, beautiful details, intentional art direction and imagery that makes you go "wait, I LOVE that." I studied graphic design at Berghs and have since worked with everything from baby brands finding their feet to established names looking for their next big chapter. I love getting involved in the bigger picture, asking a million questions, building moodboards and figuring out what makes a brand that brand. Sundae Mood is intentionally small and hands-on. No passing you around between departments or disappearing after the first meeting. It's me, my creative brain, probably 37 open tabs and a genuine obsession with making your brand the best version of itself. So, if you're looking for someone who cares just as much about the tiny details as the big picture, I think we'll get along pretty well. ♡