Muhammad U.
Full-Funnel Social Media Strategist | Meta Ads & TikTok Growth
Top Rated Plus Social Media Strategist with proven experience scaling CPG, Spirits, & Lifestyle brands—including Nongshim America, Takara Sake USA, & Lee Kum Kee USA. 100% JSS | Meta & Google Certified | 2.6M+ Followers Managed. I bridge organic viral reach and paid performance ads to turn casual scrollers into loyal customers and measurable revenue. 📊 PROVEN RESULTS FOR CPG & LIFESTYLE BRANDS 🍜 Food CPG (Ramyun Brand) 📈 1,200% follower growth | 460% engagement surge (5.8k → 32.6k interactions) 🎵 7.76% TikTok engagement rate (84.5% MoM growth) 🥫 Condiment CPG (Sauces Brand) 🎯 8.3M TikTok views in a single campaign cycle (2.85M views on 1 viral post) 📸 +117% Instagram reach growth 🥃 Spirits & Beverage (Rum & Sake Brands) 📲 Instagram reach scaled from 734 → 150,000+ 👍 74.2% Facebook engagement surge 💪 Lifestyle & Fitness 👀 +99.8% Instagram post views | +98.1% engagement rate expansion --- 🛠️ CORE COMPETENCIES & SERVICES • Organic Social Strategy & Management: End-to-end management across Instagram, TikTok, Facebook, and Pinterest. Algorithm-driven content planning, trend analysis, and proactive community engagement. • Short-Form Video & Content Creation: High-converting Reel/TikTok scripts, scroll-stopping hooks, visual storytelling, and brand-aligned copywriting. • Meta Ads & Paid Social Scaling: Full-funnel Facebook & Instagram ad campaigns (Feed, Stories, Reels), custom lookalike targeting, CPA/CAC reduction, and high-ROAS optimization. • Analytics & Performance Tracking: Data-driven monthly reporting using Meta Business Suite, Google Analytics, Looker Studio, Sprout Social, and Hootsuite. --- 🏆 WHY BRANDS PARTNER WITH ME 🥇 Top Rated Plus Badge (Upwork’s top 1% of talent) ✅ 100% Job Success Score (Maintained over 2+ consecutive years) 🎓 Meta Certified Digital Marketing Associate | Google Ads Certified | Pinterest Certified 🏢 18+ CPG, Spirits, and Lifestyle portfolios scaled 📩 Ready to turn your social channels into predictable growth engines? Click "Invite to Job" or send a direct message to discuss your brand's roadmap.