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William E.
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William E.

Copywriter | Marketing Strategist

Want to get things right the first time? When it comes to copywriting and marketing strategy, what matters is results. Here are a few recent results I’ve helped clients achieve: 📈 B2B Website Rewrite: 39.24% higher conversion rate, 20.83% increase in organic traffic, 318% more MQLs. 📈 SEO Content Strategy: 2316.51% more impressions, 695.06% more organic traffic, over 100 new #1-3 results in Google, 301.11% increase in ecommerce sales. 📈 AI Visibility: 125.77% more traffic YoY, #1 visibility ranking across 202 competitors, 132.26% more citations than next closest competitor, visibility on 66.7% of tracked queries, 69.6% positive sentiment, 1.7th avg. result rank. 📈 Shopify Web Copy: 2 months, $630k+ revenue, 18.65% conversion rate – a 42.58% increase from the year before. 📈 Brand Positioning & Pitch Deck Copy: $184M in private investment, $16M partnership from major video game publisher. Here’s what I can help you with: 🔹 Expert-Level Copywriting + Content Writing 🔹 Keyword Research + On-Page SEO 🔹 AEO + GEO 🔹 Schema + Structured Data 🔹 Conversion-Optimized Website Copy 🔹 Website Information Hierarchy + User Journeys 🔹 SEO Content Strategy 🔹 Go-To-Market Strategy 🔹 Brand Narrative, Positioning + Taglines 🔹 Messaging Strategy 🔹 Direct Response 🔹 B2B Thought Leadership 🔹 Ghostwritten Bylined Articles 🔹 Video Scripts 🔹 Ad Copy 🔹 Google Ads Management 🔹 Email Funnels 🔹 Lead Magnets 🔹 Pitch Decks 🔹 OOH & Print 🔹 eBooks 🔹 White Papers 🔹 Brand Names 🔹 Case Studies Moreover, I’m reliable, responsive, a quick study, and a team player. Here’s what my clients have to say about me: ⭐ Brand Messaging Strategy: “Best in class! Wicked smart and very capable. A fount of good ideas." ⭐ Website Rewrite: “He wrote the most compelling content and went above and beyond in every aspect of the project.” ⭐ SEO Blog Articles: "William is clearly an expert in what he does and his advice and guidance has been super helpful. William has always delivered high quality work on time and been enjoyable to work with." ⭐ Keyword Research + SEO Content Writing: “William was fantastic to work with. He took the time to truly understand our business and product in order to produce a series of SEO blog articles tailored to our product's features, use cases, and audience. His writing is excellent” Whether you need web copy, ad campaigns, targeted SEO content writing, or help launching a brand from scratch – you have a choice: Send me a message, and we can do things right the first time. Or you can roll the dice. Industries I've written for: B2B ▪️ SaaS▪️ FinTech ▪️ Pro Sports ▪️ Healthcare ▪️ B2C ▪️ Insurance ▪️ Investment ▪️ Non-Profit▪️ Manufacturing ▪️ App Startups ▪️ Finance ▪️ Retail ▪️ Food & Beverage ▪️ Fashion ▪️ AI Apps ▪️ Sports Performance ▪️ Education ▪️ Marketing & Business ▪️ Financial ▪️ Enterprise Automation ▪️ Automotive Sales ▪️ Coworking Software My work has appeared in: ThinkAdvisor ▪️ National Underwriter 360 ▪️ Workspan ▪️ Marketing Dive ▪️Industry Today ▪️ Beverage Master ▪️ Progressive Grocer Clients I've worked with: Atlanta Braves ▪️ Atlanta Vibe Pro Volleyball ▪️ Manhattan ▪️ U.S. Soccer ▪️ TK Elevator ▪️ S2 Cognition ▪️ InnerAthlete ▪️ Beek Health ▪️ SDS Industries ▪️ Jibility ▪️ Fuel Business Minded Creative ▪️ Velotee ▪️ Sprinkle ▪️ Peak Asset Lending ▪️ Suede▪️ MerchantE ▪️ Omise ▪️ Harrison Contracting ▪️ Baseworx Platforms I'm good with: WordPress ▪️ Wix ▪️ Moz Pro ▪️ Yoast ▪️ HubSpot ▪️ Semrush ▪️ Surfer SEO ▪️ Google Analytics (GA4) ▪️ Google Search Console ▪️ Google Ads ▪️ Meta Ads▪️Excel ▪️ Canva ▪️ MailChimp ▪️ Salesforce ▪️ Google Workspace ▪️ Microsoft Office ▪️ Asana ▪️ monday CRM▪️ Basecamp ▪️ Claude Code I'd love to talk more about what you're trying to accomplish – and how we can use copywriting and marketing strategy to help you get there faster!

🇺🇸Austin, United States$125/hr100% JSS5.00 (8)Since Jan 2023

Earnings and projects

MRR
$3.3k

Last 6 months ÷ 6

World#11,145 / 412k
🇺🇸Country#3,094 / 62.1k
Revenue, last 30 days
$3.1k

Last 6 months: $20k

World#11,901 / 412k
🇺🇸Country#3,034 / 62.1k
Total earnings
$150k

Billed in all: $157k

World#23,555 / 412k
🇺🇸Country#5,279 / 62.1k
Per project
$8.3k

$3.3k in the last 6 months

World#19,939 / 412k
🇺🇸Country#3,309 / 62.1k
Projects, last 6 months
6

Across 7 contracts

14% fixed86% hourly
World#34,405 / 412k
🇺🇸Country#4,906 / 62.1k
Projects in all
18

Across 28 contracts

36% fixed64% hourly
World#143,608 / 412k
🇺🇸Country#20,770 / 62.1k

Earnings, last 30 days

$157k+$3.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$152k$154k$156k$158kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Blog Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Web Content Strategy456 freelancers · 🇺🇸 #7Top 2%
  2. #12Blog Development604 freelancers · 🇺🇸 #9Top 2%
  3. #13Blog809 freelancers · 🇺🇸 #6Top 2%
  4. #18Ebook1,174 freelancers · 🇺🇸 #7Top 2%
  5. #24Freelance Marketing1,906 freelancers · 🇺🇸 #17Top 1%
  6. #72Blog Content5,596 freelancers · 🇺🇸 #36Top 1%
  7. #106Branding & Marketing3,758 freelancers · 🇺🇸 #57Top 3%
  8. #158Content Strategy4,813 freelancers · 🇺🇸 #65Top 3%