Kainat M.
Brand Identity Designer | Logo, Packaging & Brand Guidelines Expert
Hi, I'm Kainat. 40+ brands in, and I keep seeing the same thing break a brand identity apart. It's never the logo or the colors. It's the handoff. A beautiful identity with no rules for how to use it turns into five different versions within a year. So I don't just design logos. I build the visual identity system underneath them: the guidelines, the spacing, the color logic. That's what keeps your brand looking like itself whether it's on a pitch deck, a package, or in the hands of a printer you've never even met. Here's what that actually looks like: • A logo system built for real use: primary, stacked, icon-only. Not one version stretched to fit everywhere • Brand guidelines detailed enough that a total stranger could execute them right, first try • Packaging and pitch decks that feel like the same brand, not separately designed pieces • Every file format you'll actually need: AI, EPS, SVG, PNG, JPG, PDF, editable deck files, print-ready specs. So you're never chasing me down for a JPEG later I work with startups building their first identity and businesses going through a rebrand. My process is simple: a real discovery call first, two to three directions within two to three days, three rounds to sharpen the right one, and final files in three to five days. Take a look at the portfolio below, the systems speak for themselves. Tell me what you're working on. I'll give you a straight answer on whether I'm the right fit, not a pitch.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $978
Billed in all: $8,510$8.5k
$326 in the last 6 months
Across 4 contracts
Across 51 contracts
Earnings, last 30 days
Skill rankings: Top 23% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
- #67PNG204 freelancers · 🇺🇸 #4Top 33%🇺🇸#4 of 9
- #68JPG232 freelancers · 🇺🇸 #9Top 29%🇺🇸#9 of 20
- #103Vector File Format378 freelancers · 🇺🇸 #6Top 27%🇺🇸#6 of 22
- #104SVG335 freelancers · 🇺🇸 #3Top 31%🇺🇸#3 of 11
- #160PPTX585 freelancers · 🇺🇸 #26Top 27%🇺🇸#26 of 87
- #195Catalog Design484 freelancers · 🇺🇸 #27Top 40%🇺🇸#27 of 65
- #335PDF1,104 freelancers · 🇺🇸 #27Top 30%🇺🇸#27 of 103
- #652Label & Packaging Design2,014 freelancers · 🇺🇸 #115Top 32%🇺🇸#115 of 297