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Kainat M.

Kainat M.

Brand Identity Designer | Logo, Packaging & Brand Guidelines Expert

Hi, I'm Kainat. 40+ brands in, and I keep seeing the same thing break a brand identity apart. It's never the logo or the colors. It's the handoff. A beautiful identity with no rules for how to use it turns into five different versions within a year. So I don't just design logos. I build the visual identity system underneath them: the guidelines, the spacing, the color logic. That's what keeps your brand looking like itself whether it's on a pitch deck, a package, or in the hands of a printer you've never even met. Here's what that actually looks like: • A logo system built for real use: primary, stacked, icon-only. Not one version stretched to fit everywhere • Brand guidelines detailed enough that a total stranger could execute them right, first try • Packaging and pitch decks that feel like the same brand, not separately designed pieces • Every file format you'll actually need: AI, EPS, SVG, PNG, JPG, PDF, editable deck files, print-ready specs. So you're never chasing me down for a JPEG later I work with startups building their first identity and businesses going through a rebrand. My process is simple: a real discovery call first, two to three directions within two to three days, three rounds to sharpen the right one, and final files in three to five days. Take a look at the portfolio below, the systems speak for themselves. Tell me what you're working on. I'll give you a straight answer on whether I'm the right fit, not a pitch.

🇺🇸Frisco, United States$20/hr100% JSS4.43 (26)Since Feb 2023

Earnings and projects

MRR
$163

Last 6 months ÷ 6

World#120,677 / 412k
🇺🇸Country#16,713 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $978

Total earnings
$8.3k

Billed in all: $8.5k

World#211,527 / 412k
🇺🇸Country#33,704 / 62.1k
Per project
$203

$326 in the last 6 months

World#263,288 / 412k
🇺🇸Country#41,619 / 62.1k
Projects, last 6 months
3

Across 4 contracts

50% fixed50% hourly
World#66,482 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
41

Across 51 contracts

71% fixed29% hourly
World#74,022 / 412k
🇺🇸Country#11,200 / 62.1k

Earnings, last 30 days

$8.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8.4k$8.5k$8.6k$8.7kOct 9Oct 24Nov 8

Skill rankings: Top 23% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #67PNG204 freelancers · 🇺🇸 #4Top 33%
  2. #68JPG232 freelancers · 🇺🇸 #9Top 29%
  3. #103Vector File Format378 freelancers · 🇺🇸 #6Top 27%
  4. #104SVG335 freelancers · 🇺🇸 #3Top 31%
  5. #160PPTX585 freelancers · 🇺🇸 #26Top 27%
  6. #195Catalog Design484 freelancers · 🇺🇸 #27Top 40%
  7. #335PDF1,104 freelancers · 🇺🇸 #27Top 30%
  8. #652Label & Packaging Design2,014 freelancers · 🇺🇸 #115Top 32%