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Asra S.
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Asra S.

Google, Meta, Microsoft & LinkedIn Ads | Paid Media Strategist

Google Ads, Meta Ads, LinkedIn Ads & Microsoft Ads Strategist with 6+ years running performance campaigns for e-commerce, B2B, and lead-gen brands. You've probably spent money on ads that didn't convert. I help fix that and make sure it doesn't happen again. Hi, I am Asra, I don't just set up campaigns and report back numbers. I start with your business model, your customer, and what's actually blocking conversions, then I build a system around that. Most clients come to me after burning budget on campaigns that generated clicks but not customers. That gap between traffic and revenue is where I work. One 𝗲𝘅𝗮𝗺𝗽𝗹𝗲: I took over a client's campaign where the cost-per-acquisition was $24.35. Through audience restructuring, conversion path optimization, and continuous data-driven refinement, I brought that down to $8.91, a 𝟲𝟯% 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗖𝗣𝗔 without cutting the ad budget. 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 I begin every project by understanding your business model, funnel, and current campaign data, not by applying a template. Using Microsoft Clarity and GA4, I identify where visitors drop off and where budget is being wasted before I touch a single campaign setting. From there, I build a full-funnel paid media strategy across Google Search, Shopping, Performance Max, Meta Lead Gen, and LinkedIn B2B, structured around your actual growth goals, not vanity metrics. Every client gets a Looker Studio dashboard, so you always know exactly where your money goes and what it produces. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗕𝗘𝗦𝗧 𝗪𝗜𝗧𝗛 ✔ Businesses spending $1k–$30k/month on ads who aren't seeing returns they can explain ✔ B2B companies needing qualified leads, not just form fills ✔ E-commerce brands wanting to scale past their current ROAS ceiling ✔ Founders who want a strategic partner, not someone who just presses buttons 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠𝗦 & 𝗧𝗢𝗢𝗟𝗦 • Core Platforms: Google Ads (Search, Shopping, PMax), Meta Ads, LinkedIn Ads • Analytics & Reporting: GA4, Looker Studio, Google Tag Manager, Microsoft Clarity • Additional: Microsoft Bing Ads, Click Quality Monitoring If you're tired of campaigns that look fine in the dashboard but don't move your business, let's talk. Send me a message about what you're running and what's not working, and I'll tell you honestly whether I can help.

🇵🇰Faisalabad, Pakistan$25/hr100% JSS4.96 (4)Since Feb 2023

Earnings and projects

MRR
$1.4k

Last 6 months ÷ 6

World#33,976 / 412k
🇵🇰Country#3,948 / 52.9k
Revenue, last 30 days
$1.8k

Last 6 months: $8.5k

World#23,739 / 412k
🇵🇰Country#2,710 / 52.9k
Total earnings
$27k

Billed in all: $29k

World#118,069 / 412k
🇵🇰Country#11,116 / 52.9k
Per project
$2.5k

$1.4k in the last 6 months

World#65,740 / 412k
🇵🇰Country#4,780 / 52.9k
Projects, last 6 months
6

Across 7 contracts

0% fixed100% hourly
World#34,408 / 412k
🇵🇰Country#7,556 / 52.9k
Projects in all
11

Across 17 contracts

12% fixed88% hourly
World#192,420 / 412k
🇵🇰Country#31,747 / 52.9k

Earnings, last 30 days

$29.3k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$27k$28k$29k$30kOct 9Oct 24Nov 8

Skill rankings: Top 8% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Microsoft Advertising41 freelancers · 🇵🇰 #2Top 12%
  2. #106LinkedIn Campaign Manager902 freelancers · 🇵🇰 #14Top 12%
  3. #197Paid Media1,517 freelancers · 🇵🇰 #20Top 13%
  4. #230Looker Studio1,813 freelancers · 🇵🇰 #18Top 13%
  5. #271Ecommerce Marketing1,960 freelancers · 🇵🇰 #67Top 14%
  6. #288Google Ads Account Management1,516 freelancers · 🇵🇰 #31Top 19%
  7. #325Google Analytics 42,201 freelancers · 🇵🇰 #38Top 15%
  8. #473Google Tag Manager3,074 freelancers · 🇵🇰 #48Top 15%