Hanna F.

I design and improve complex B2B SaaS products, dashboards, and multi-role web applications. I help product teams turn unclear requirements and complicated business processes into clear, ready-to-build workflows. I’m equally comfortable shaping a new product from the ground up and improving one that is already live. I’m most useful when you need to: - Design a B2B product or feature from an early idea - Simplify a complex dashboard, CRM, or operational workflow - Connect several user roles, permissions, and processes - Find and fix friction in an existing user journey - Create or improve a scalable Figma design system Selected results: - Redesigned the information architecture and ordering flows of a telecom platform for three customer groups. Service conversion increased by 35%, bounce rate fell by approximately 58%, and later improvements to the eSIM journey helped nearly triple completed orders. - Designed a delivery platform connecting customers, restaurants, coordinators, and couriers across 15+ locations. The new workflow helped reduce delivery time from 60–90 minutes to 30–40 minutes. - Turned a self-service kiosk brief into a connected corporate café system covering ordering, preparation, pickup, access control, and administration. It now processes 800+ orders a day across several countries. - Designed a B2B printing platform with automated file validation, live pricing, customer accounts, delivery tools, and an internal CRM. It achieved a 30% visitor-to-order conversion rate and helped reduce order-processing time by 40%. I work hands-on across product discovery, information architecture, user flows, wireframes, prototyping, high-fidelity UI, design systems, and implementation review. You can expect clear reasoning, structured Figma files, reusable components, documented states and edge cases, and close collaboration with product managers and developers. I stay involved during implementation and use post-launch data to guide further improvements. Whether you have an early idea, an existing design that needs rethinking, or a live product that is not working as expected, send me a message. We’ll start with where the product is today, what you want to achieve, and the most useful next step.