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Anthony I.
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Anthony I.

Direct Response Copywriter: High-Converting Funnels for Online Brands

Can’t find enough people who click “checkout now” or "sign me up" for your online business? I’m here to help. Imagine your website & ads transformed into an assembly line of course sign-ups, consultation bookings, and product sales…practically running in the background. All while you focus on what you set out to do in the first place: run your business. That's what I’m delivering. I'm Anthony, and I specialize in one thing: well-placed words that compel readers to take a specific action. Whether that’s a simple “DM” on your Instagram reel or a commitment to a 12-week fitness course…everything else is just a means to that actionable end. But here’s the secret sauce: I don’t just write words–I create experiences. While some writers out there can craft nice-sounding phrases that drive a few clicks, they don’t seem to “get” the big picture of what they’re doing for you… Where is your potential customer coming from to land on your page? What was promised to them before clicking onto that page? What emotional state were they put in right before clicking? These are a few out of dozens of factors I consider before I type a single word for my clients. Because these details can be the delicate difference between a new lifetime customer and a missed opportunity. My mission is to arm your online business with words that turn every webpage, ad, and post into an engaging experience, Like walking into your imaginary shop and having a friendly, persuasive chat with the owner. With my “Star of the Show” copywriting approach–which leverages this “shop” experience & readers’ emotions–we'll cook up high-converting funnels that sizzle. Here's a taste of what's on the menu: 1. First, we'll dive into my market research questionnaire to uncover every detail about your business, customers, goals, and more. 2. Then, we'll hop on a call to explore your business, market, and a few often-overlooked areas. 3. Armed with that intel, I'll get to work conducting my own research and crafting your deliverables. While the specifics vary by project scope, count on regular communication and feedback sessions. That said, I'll be upfront—my methods aren't a one-size-fits-all solution. If you: ❌ Don’t want to get into the nitty gritty of your business ❌ Prefer limited communication/collaboration ❌ Don’t offer a product I'd recommend to my friends or family ❌ Are looking for quick & gimmicky ads Then, we’re just not the right fit for each other. However, if you’re selling a product you believe in and that I can dive into as if it were my own, let’s talk. Your copy (and the sales that follow) will reflect that commitment. If you're still reading, consider it a sign. Go ahead, send that invitation; you're already hooked on my copywriting. Talk soon. 🚀

🇺🇸Alexandria, United States$55/hr100% JSS4.96 (4)Since Feb 2023

Earnings and projects

MRR
$6.4k

Last 6 months ÷ 6

World#3,455 / 412k
🇺🇸Country#1,313 / 62.1k
Revenue, last 30 days
$3.1k

Last 6 months: $38k

Total earnings
$54k

Billed in all: $56k

World#71,903 / 412k
🇺🇸Country#13,122 / 62.1k
Per project
$11k

$38k in the last 6 months

World#14,570 / 412k
🇺🇸Country#2,484 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
5
80% fixed20% hourly
World#266,042 / 412k
🇺🇸Country#38,088 / 62.1k

Earnings, last 30 days

$56.2k+$3.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$52k$54k$56k$58kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 0.56% in Sales Writing

Top 1% in 7 of 11 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #5Sales Writing897 freelancers · 🇺🇸 #5Top 0.56%
  2. #5Direct Marketing236 freelancers · 🇺🇸 #5Top 2%
  3. #12Sales Funnel Copywriting1,313 freelancers · 🇺🇸 #7Top 0.91%
  4. #13Sales Copywriting1,985 freelancers · 🇺🇸 #9Top 0.65%
  5. #32Email Marketing Strategy2,223 freelancers · 🇺🇸 #15Top 1%
  6. #36Email Copywriting4,052 freelancers · 🇺🇸 #21Top 0.89%
  7. #64Digital Marketing Strategy5,185 freelancers · 🇺🇸 #32Top 1%
  8. #107Email Marketing13,760 freelancers · 🇺🇸 #53Top 0.78%