Zeeshan R.

Social Media Manager | Content Strategy & Meta Ads

I manage social media, build content strategies, and run Meta Ads for brands that want stronger visibility, engagement, leads, and customer acquisition. My approach brings organic content and paid campaigns together so both sides support the same business goals. Over the past several years, I’ve managed $500K+ in ad spend and worked across eCommerce, restaurants, healthcare, real estate, hospitality, and service businesses. I’ve also completed 120+ projects on Upwork while maintaining Top Rated Plus status and a 100% Job Success Score. What I do: ✅ Social media management across Instagram, Facebook, TikTok, LinkedIn & YouTube ✅ Content strategy, content calendars, captions, scheduling & publishing ✅ Social media content creation, short-form content & engagement strategy ✅ Community management, audience growth & performance reporting ✅ Meta Ads, Facebook Advertising & Instagram Ad campaigns ✅ Prospecting, retargeting, audience targeting & campaign optimization ✅ Lead generation and new customer acquisition campaigns ✅ Meta Pixel, Conversions API, GA4 & conversion tracking ✅ Google Ads and performance marketing campaigns A restaurant client came to me after spending on paid campaigns that brought in customers some weeks and nothing the next. We rebuilt the campaign structure, tightened audience targeting, and improved the creative strategy. The result was 885 reservations at $6.08 each, at a return on ad spend the business could continue scaling. That’s generally how I approach marketing: understand what’s actually working, identify what isn’t, and put more time and budget behind the things the data supports. What working with me looks like: You don’t need one person managing your social media and another running paid campaigns without either knowing what the other is doing. I can support both your organic content and paid acquisition so the messaging, audiences, creative direction, and business goals stay aligned. You’ll get clear communication, practical recommendations, and reporting in plain English. If something isn’t working, I’ll tell you rather than letting it continue just to keep a campaign running. Campaign & tracking tools I work with include Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API, Shopify, HubSpot, Mailchimp, Hootsuite, Buffer, Canva, Photoshop, and Zapier. One client described working with me as a “one-stop shop” for their business growth — covering Shopify and Amazon integration, Meta Ads, social media marketing, and TikTok Shop setup. If your social media isn’t gaining traction, your paid campaigns aren’t converting consistently, or you simply need someone who can bring strategy and execution together, tell me what’s not working. I’ll tell you where I see the biggest opportunity and what I’d focus on first.