Ricka Lorraine C.

I help businesses turn Meta Ads into qualified leads, subscribers, booked appointments, and customers while looking beyond Ads Manager at the creatives, landing pages, tracking, and funnel behind the results. Recent results include: 🏆 16.04x ROAS — Turned $685.72 in Meta ad spend into an $11,000 signed contract within 5 days 📈 1,843 newsletter subscribers — Acquired at $2.88–$4.16 each from $7,668.91 in Meta ad spend 👥 616 webinar registrants → 616 private community members — Acquired at a blended $9.42 each through a Meta Ads webinar-to-community funnel 🔗 17,841 link clicks at $0.17 each — Generated while navigating Meta advertising restrictions in a high-risk industry I bring 5+ years of digital marketing experience across 14+ brands, including 3+ years specializing in Meta Ads and hands-on experience across B2B, media & education, home services, SaaS, health & wellness, personal brands, and DTC eCommerce. ———————————————— 👩‍💻 WHAT I CAN HELP YOU WITH → Meta Ads strategy, setup & ongoing management → Lead generation & customer acquisition campaigns → Campaign audits & account restructuring → Campaign, ad set & ad builds → Audience research, targeting & testing → Custom Audiences, Lookalikes & retargeting → Creative strategy, concepts, hooks & testing plans → Static ads, carousels & basic video creatives → UGC & VSL scriptwriting → Ad copywriting → Budget optimization & scaling → Performance analysis & reporting → Meta Pixel, conversion events, UTMs & tracking → Landing page strategy, design & development → Funnel analysis & conversion optimization ———————————————— 🧠 WHY MY BACKGROUND IS DIFFERENT I don’t manage Meta Ads in isolation. My background spans paid acquisition, landing pages, website management, copy, creative production, conversion tracking, reporting, and marketing operations. That means when performance changes, I’m able to look beyond CPMs, CTRs, and targeting and evaluate the larger acquisition journey including the offer, messaging, creative, landing-page experience, conversion flow, and tracking. For clients who already have designers, copywriters, developers, or a creative team, I’m comfortable collaborating with them and providing the strategy, briefs, performance insights, and direction they need. For leaner teams, I can also step in more hands-on across the funnel. ———————————————— 🎯 META ADS MANAGEMENT I can own the campaign lifecycle from research through reporting: • Ad account audit & historical performance review • Audience, competitor & market research • Campaign strategy & testing roadmap • Campaign architecture & naming conventions • Creative concepts, hooks, angles & briefs • Campaign setup & launch • Pixel/event configuration & conversion tracking • Daily/regular monitoring & optimization • Budget allocation & scaling decisions • Creative and audience testing • Funnel & landing-page analysis • Performance dashboards & reporting • Next-step recommendations based on campaign data ———————————————— 🚀 AD CREATIVE & FUNNEL SUPPORT Depending on your existing team and needs, I can also support: • Landing pages in Webflow or Squarespace • Landing-page copy and conversion flows • Static and carousel ad design • UGC/VSL concepts and scripts • Basic video editing • Lead magnets and campaign graphics • Website updates and campaign pages • Beehiiv and form integrations • UTMs and supporting tracking workflows I’ve worked both independently and alongside senior performance marketers, creative teams, website specialists, founders, and marketing leadership including supporting DTC advertising during periods of approximately $6K+ in daily Meta spend. I care about organized execution just as much as the ads themselves, so clients can expect clear campaign structures, documented testing, organized assets, reliable reporting, and decisions backed by data rather than random changes inside Ads Manager. ———————————————— If you’re looking for someone who can own Meta Ads while understanding the entire acquisition funnel around them ⬇️ Send me a message! Tell me what you’re currently running, what you’re trying to achieve, and where you think things are getting stuck. Talk to you soon!