Linh D.

- 10 years of experience in digital marketing, managing and optimizing campaigns across Google, Facebook, LinkedIn, TikTok, Shopee, and Lazada, and more - Extensive experience in both B2B and B2C markets, handling diverse products and services. Specializes in full-funnel marketing, focusing on key metrics such as: Brand awareness Engagement Clicks Lead generation Conversions Sales (ROAS/ROI) - Currently a partner with Publicis, managing clients in both Vietnam and international markets. - Leads a strong technical team, supporting Publicis projects for high-profile global clients. - Proficient in Shopify, with hands-on experience in website development and store management: • Customizing themes, setting up products, managing orders and logistics • Running promotions and optimizing store performance via analytics - Experienced in social media management (Facebook, Instagram, TikTok): • Content planning, copywriting, scheduling, and community engagement - Skilled in simple design and content creation using: • Canva: social posts, presentations, infographics, short videos • Photoshop: basic image editing, ad creatives, and visual assets