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Neha I.
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Neha I.

Positioning Strategist | Founder Coach | 3X Founder & Brand Strategist

Most early-stage founders reach a point where the product is solid but the market does not know it yet. The messaging is inconsistent. The sales cycle is longer than it should be. The team is executing hard but nothing is compounding. And there is no one in the room with the seniority to step back and figure out what is actually broken. That is the gap I work in. I am a 3X founder and positioning strategist with 20 years across corporate leadership and company building. I exited my last company in 2023 after raising four rounds of funding. What I focus on: Positioning and messaging. Getting clear on who you are for, what you are saying, and why it should matter to them. Go-to-market strategy. Sequencing your market entry, identifying the right channels, and building a plan your team can actually execute. Product-to-market gap diagnosis. Finding the disconnect between what your product does and how the market is receiving it. Sales and marketing alignment. Making sure the story your marketing tells is the one your sales team can close. Investor narrative. Structuring the fundraising story so the right investors immediately understand the opportunity. How I work. Remote-first, async-friendly, direct. I come prepared and tell you what I actually think. If you want someone to validate decisions already made, I am not the right fit. If you want a senior thinking partner who helps you see the picture clearly and move with more confidence, let us connect. The right engagement is a founder who has figured out the product but not yet figured out the market. Pre-seed to Series A. B2B or B2B2C. Global clients. A good place to start is a 90-minute diagnostic session. You leave with a clear read on where the leverage is and what to do first.

🇮🇳Gurgaon, India$175/hr100% JSS4.98 (16)Since Feb 2023
GlobeUpwork

Earnings and projects

MRR
$184

Last 6 months ÷ 6

World#116,418 / 412k
🇮🇳Country#12,237 / 45.9k
Revenue, last 30 days
$635

Last 6 months: $1.1k

World#56,562 / 412k
🇮🇳Country#5,954 / 45.9k
Total earnings
$155k

Billed in all: $163k

World#22,565 / 412k
🇮🇳Country#3,670 / 45.9k
Per project
$9.1k

$275 in the last 6 months

World#17,892 / 412k
🇮🇳Country#1,906 / 45.9k
Projects, last 6 months
4

Across 8 contracts

50% fixed50% hourly
World#51,813 / 412k
🇮🇳Country#6,157 / 45.9k
Projects in all
17

Across 31 contracts

35% fixed65% hourly
World#149,089 / 412k
🇮🇳Country#20,954 / 45.9k

Earnings, last 30 days

$163k+$635 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$162.0k$162.5k$163.0kOct 8Oct 23Nov 7

Skill rankings: Top 27% in Business Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Investor Roadshow37 freelancers · 🇮🇳 #1Top 32%
  2. #35Messaging Framework124 freelancers · 🇮🇳 #3Top 28%
  3. #186Audience Segmentation & Targeting476 freelancers · 🇮🇳 #8Top 39%
  4. #236Business Strategy871 freelancers · 🇮🇳 #15Top 27%
  5. #282Brand Positioning909 freelancers · 🇮🇳 #14Top 31%
  6. #296Go-to-Market Strategy820 freelancers · 🇮🇳 #20Top 36%
  7. #434Startup Consulting1,584 freelancers · 🇮🇳 #38Top 27%
  8. #437Competitive Analysis1,472 freelancers · 🇮🇳 #91Top 30%