Neha I.
Positioning Strategist | Founder Coach | 3X Founder & Brand Strategist
Most early-stage founders reach a point where the product is solid but the market does not know it yet. The messaging is inconsistent. The sales cycle is longer than it should be. The team is executing hard but nothing is compounding. And there is no one in the room with the seniority to step back and figure out what is actually broken. That is the gap I work in. I am a 3X founder and positioning strategist with 20 years across corporate leadership and company building. I exited my last company in 2023 after raising four rounds of funding. What I focus on: Positioning and messaging. Getting clear on who you are for, what you are saying, and why it should matter to them. Go-to-market strategy. Sequencing your market entry, identifying the right channels, and building a plan your team can actually execute. Product-to-market gap diagnosis. Finding the disconnect between what your product does and how the market is receiving it. Sales and marketing alignment. Making sure the story your marketing tells is the one your sales team can close. Investor narrative. Structuring the fundraising story so the right investors immediately understand the opportunity. How I work. Remote-first, async-friendly, direct. I come prepared and tell you what I actually think. If you want someone to validate decisions already made, I am not the right fit. If you want a senior thinking partner who helps you see the picture clearly and move with more confidence, let us connect. The right engagement is a founder who has figured out the product but not yet figured out the market. Pre-seed to Series A. B2B or B2B2C. Global clients. A good place to start is a 90-minute diagnostic session. You leave with a clear read on where the leverage is and what to do first.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.1k
Billed in all: $162,961$163k
$275 in the last 6 months
Across 8 contracts
Across 31 contracts
Earnings, last 30 days
Skill rankings: Top 27% in Business Strategy
Ranked by MRR among everyone on Upwork with the skill.
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