Radha R.

Looking for a high-level growth leader who bridges strategic marketing architecture, creator-led virality and organic attention, and scalable paid advertising? Whether you need a performance-driven Media Buyer & Creative Strategist to scale Meta and TikTok ads, a Virality Expert to grow a personal brand or run TikTok affiliate/UGC campaigns, or a Fractional CMO to architect growth for an online business, SaaS, or B2B firm —I build systems that convert attention into revenue. Over the past year, I have managed $1.2M to $1.5M in paid ad spend on Meta and TikTok, generated over 1 billion aggregate organic views, and scaled personal brands, high-ticket services, and e-commerce stores past 6- and 7-figure milestones. 📈 Key Results & Proven Track Record 💥 Paid Social & Media Buying (Meta & TikTok Ads): Rebuilt creative for a $3.6M/year health and wellness brand using viral ad psychology, lifting account ROAS from 1.7 to 5.2 on $50K spend in 2 weeks (product sold out completely). Oversaw $250K–$300K ad spend for a $1M/month skincare brand at a 3.5 ROAS. 💥 Personal Brands & Coaching: Took an online business coach who had been stuck at 1,500 followers for nearly 2 years to 170,000+ followers in 4 months (20M+ views), directly closing $435,000 in coaching revenue. 💥 Paid Lead Generation: Cut paid Cost Per Lead (CPL) from ~$50 down to $2–$3 while scaling event sign-ups from 25 to 300+. 💥 Instagram / TikTok Virality, Affiliate & UGC: Scaled a brand from 30 to 50,000+ TikTok & 45,000+ Instagram followers in 3 weeks, directly generating a $100K+ B2B partnership. Built creator networks sourcing UGC from $15–$100 per video (with 5 additional hooks and 10 B-roll shots per video). 💥 Hybrid Product Launch & Direct Response: Built an organic-to-paid ad flywheel generating 190K organic single-video views, then converted it into Meta ads yielding 11,000 new IG followers, 250,000+ conversions, and an $0.11 Cost-Per-Conversion (vs. $1.12 industry average). 💥 Unbeatable Paid Acquisition Metrics: Achieved $0.01 Cost-Per-Conversion on TikTok Ads with a $0.10 cost-per-follower, and $0.11 Cost-Per-Conversion on Meta Ads. 🧠 Core Expertise Across Services ⚡ Paid Media Buying & Creative Strategy (Meta, TikTok, Google, YouTube & Pinterest Ads): Full-funnel ad account management, angle research, scriptwriting, CAC reduction & ROAS scaling, VSLs, webinars, live challenges/events, and direct-response ad copy. ⚡ Fractional CMO & Growth Leadership (B2B, SaaS, Services, E-com): Marketing positioning, acquisition architecture, CAC/LTV optimization, offer creation, and cross-functional team direction. ⚡ TikTok Affiliate, UGC & Creator-Led Growth: Building affiliate recruitment engines, briefing UGC networks, sourcing creator talent, and directing on-camera execution (utilizing my 7 years of acting background). ⚡ Organic Virality & Personal Branding (Founders, Coaches, Creators): Short-form and long-form video strategy (TikTok, Reels, Shorts, YouTube, Facebook, Linkedin), trained on frameworks that generated 60B+ views that I invested over $87K into, and organic-to-paid retention funnels. 🤝 How We Can Work Together 1️⃣ Paid Ads & Creative Strategy: Running high-ROAS ad campaigns across Meta, TikTok, Google, YouTube, and Pinterest, scripting direct-response angles, briefing editors, and scaling ad spend. 2️⃣ Fractional CMO / Head of Growth: Overseeing your full-funnel acquisition, paid channels, team execution, and growth strategy for SaaS, B2B, B2C, or DTC. 3️⃣ Organic Virality & Creator Engines: Scripting short-form and long-form content, personal brand growth systems, and TikTok Shop affiliate/UGC campaigns built to drive viral reach. Ready to scale your paid ads, build a viral creator engine, or hire a Fractional CMO who understands performance marketing? 📩 Click Invite to Job or Send Message to discuss your growth goals.