Erin S.
UGC Creator | Direct-Response Meta & TikTok Paid Ad Creatives
Stop losing ad spend on low-converting creative. I craft direct-response UGC video ads built specifically for paid social (Meta, Facebook Ads, Instagram Reels, TikTok, and YouTube Shorts). I’m a stay at home mom and dog owner to an extremely well mannered chocolate lab as our family pet living in Tennessee. Whether you need a high-energy talking head, a relatable problem/solution hook, or a crisp product unboxing, I deliver broadcast-ready 4K footage and studio-quality audio tailored to your media buyer’s testing strategy. Core Deliverables for Media Buyers & Brands Full Direct-Response Ad Production: End-to-end scripting, filming, voiceover, native caption overlays, and full editing. Or you pick and choose to build a package that fits your needs and budget. Hook & CTA Variations: Multiple 3-second negative hooks, curiosity gaps, and CTA endings to A/B test in Meta Ads Manager. Format Versatility: Native 9:16 vertical video optimized for Instagram Reels, Facebook Ads, TikTok, and YouTube Shorts. Or horizontal upon request. Filmed on iPhone 16 Pro Turnaround Time: Fast, reliable 3–7 business day delivery with clean, organized raw video assets available for purchasing. The faster the communication the faster I can complete your project! My Ad Framework (Built for Conversion) Pattern-Interrupt Hook (0–3s): Native, high-retention negative hooks or problem call-outs that stop the thumb scroll immediately. Agitation & Solution (3–15s): Showcasing real-world pain points with seamless product introduction and high-quality B-roll. Social Proof & Value (15–25s): Key benefits, feature highlights, and relatable mini-reviews that establish trust. Strong Direct CTA (25–30s): Clear, action-oriented call to action driving high-intent traffic directly to your landing page. Whether you need a high-retention talking head, a product unboxing, or a direct-response script, I deliver ad creative engineered to convert. 📩 Send a message or invite me to your job posting to get started!
Earnings and projects
Last 6 months ÷ 6
Read daily since Nov 5, under 30 days
Billed in all: $1,451$1.5k
$160 in the last 6 months
Across 8 contracts
Across 15 contracts
Earnings, last 30 days
Tracked from Nov 5, 2026.
Skill rankings: Top 18% in Voice Acting
Ranked by MRR among everyone on Upwork with the skill.
- #9Home Staging33 freelancers · 🇺🇸 #6Top 27%🇺🇸#6 of 15
- #15Family & Education40 freelancers · 🇺🇸 #8Top 38%🇺🇸#8 of 23
- #22Unboxing Video83 freelancers · 🇺🇸 #14Top 27%🇺🇸#14 of 40
- #40Home Decor139 freelancers · 🇺🇸 #9Top 29%🇺🇸#9 of 34
- #47Meta Tag Optimization120 freelancers · 🇺🇸 #7Top 39%🇺🇸#7 of 15
- #53Lifestyle250 freelancers · 🇺🇸 #18Top 21%🇺🇸#18 of 78
- #112Sports & Fitness441 freelancers · 🇺🇸 #21Top 25%🇺🇸#21 of 88
- #132Ad Content Creation355 freelancers · 🇺🇸 #17Top 37%🇺🇸#17 of 71