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Michelle E.
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Michelle E.

Media Buyer & Social Media Manager | Meta, Google, TikTok & Pinterest

I’m a Performance Marketing professional with expertise in social media advertising, creative ads strategies, PPC, email marketing & social media management. As a results-driven media buyer, I combine analytical skills with creative problem-solving to optimize campaigns and maximize ROI. With a Master’s degree in Business, I have a solid foundation in Marketing and Finance, allowing me to make data-driven decisions while understanding the financial impact of advertising strategies. My international experience - including studies abroad (Brazil & Spain) and working at KPMG (Germany), has given me strong communication skills and fluency in German, English, and Portuguese. I thrive on clear communication, data analysis, and deep technical knowledge of advertising platforms. Whether it's scaling campaigns, optimizing sales funnels or setting up advanced tracking, I ensure that each campaign is tailored for maximum performance and ROAS. Core Services & Skills: 🚀 Instagram Ads 🚀 Facebook Ads 🚀 Google Ads 🚀 YouTube Ads 🚀 TikTok Ads 🚀 LinkedIn Ads 🚀 Pinterest Ads 🚀 Google Tag Manager 🚀 Google Analytics 🚀 Triple Whale 🚀 Google Looker Studio (formerly Data Studio) 🚀 Facebook Pixel & Conversions API Setup 🚀 Creating Ad Creatives (Canva & Adobe Photoshop/Lightroom) 🚀 Video editing (CapCut & Adobe Premiere Pro) 🚀 Email Marketing Automation (Klaviyo) 🚀 Project Management (Slack, Trello, Clickup & Asana) If you're looking for a strategic performance marketer to help you grow your business through high-performing ad campaigns, feel free to send me a message!

🇩🇪Munich, Germany$50/hr100% JSS5.00 (6)Since Feb 2023

Earnings and projects

MRR
$3.3k

Last 6 months ÷ 6

World#11,106 / 412k
🇩🇪Country#84 / 3,842
Revenue, last 30 days
$1.3k

Last 6 months: $20k

World#34,484 / 412k
🇩🇪Country#226 / 3,842
Total earnings
$45k

Billed in all: $46k

World#83,202 / 412k
🇩🇪Country#583 / 3,842
Per project
$4.5k

$9.8k in the last 6 months

World#38,746 / 412k
🇩🇪Country#227 / 3,842
Projects, last 6 months
2
50% fixed50% hourly
World#88,921 / 412k
🇩🇪Country#715 / 3,842
Projects in all
10
50% fixed50% hourly
World#201,800 / 412k
🇩🇪Country#1,782 / 3,842

Earnings, last 30 days

$46.3k+$1.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$45k$46k$47kOct 9Oct 24Nov 8

Skill rankings: Top 2% in Instagram

Ranked by MRR among everyone on Upwork with the skill.

  1. #53Performance Marketing1,000 freelancers · 🇩🇪 #2Top 5%
  2. #61Media Buying1,414 freelancers · 🇩🇪 #1Top 4%
  3. #62Instagram Ad Campaign1,727 freelancers · 🇩🇪 #1Top 4%
  4. #67TikTok Ad2,322 freelancers · 🇩🇪 #1Top 3%
  5. #75Paid Media1,517 freelancers · 🇩🇪 #1Top 5%
  6. #97Instagram Marketing3,741 freelancers · 🇩🇪 #1Top 3%
  7. #122Instagram7,103 freelancers · 🇩🇪 #1Top 2%
  8. #122Klaviyo2,875 freelancers · 🇩🇪 #3Top 4%