Michelle E.
Media Buyer & Social Media Manager | Meta, Google, TikTok & Pinterest
I’m a Performance Marketing professional with expertise in social media advertising, creative ads strategies, PPC, email marketing & social media management. As a results-driven media buyer, I combine analytical skills with creative problem-solving to optimize campaigns and maximize ROI. With a Master’s degree in Business, I have a solid foundation in Marketing and Finance, allowing me to make data-driven decisions while understanding the financial impact of advertising strategies. My international experience - including studies abroad (Brazil & Spain) and working at KPMG (Germany), has given me strong communication skills and fluency in German, English, and Portuguese. I thrive on clear communication, data analysis, and deep technical knowledge of advertising platforms. Whether it's scaling campaigns, optimizing sales funnels or setting up advanced tracking, I ensure that each campaign is tailored for maximum performance and ROAS. Core Services & Skills: 🚀 Instagram Ads 🚀 Facebook Ads 🚀 Google Ads 🚀 YouTube Ads 🚀 TikTok Ads 🚀 LinkedIn Ads 🚀 Pinterest Ads 🚀 Google Tag Manager 🚀 Google Analytics 🚀 Triple Whale 🚀 Google Looker Studio (formerly Data Studio) 🚀 Facebook Pixel & Conversions API Setup 🚀 Creating Ad Creatives (Canva & Adobe Photoshop/Lightroom) 🚀 Video editing (CapCut & Adobe Premiere Pro) 🚀 Email Marketing Automation (Klaviyo) 🚀 Project Management (Slack, Trello, Clickup & Asana) If you're looking for a strategic performance marketer to help you grow your business through high-performing ad campaigns, feel free to send me a message!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $46,288$46k
$9.8k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 2% in Instagram
Ranked by MRR among everyone on Upwork with the skill.
- #53Performance Marketing1,000 freelancers · 🇩🇪 #2Top 5%🇩🇪#2 of 26
- #61Media Buying1,414 freelancers · 🇩🇪 #1Top 4%🇩🇪#1 of 13
- #62Instagram Ad Campaign1,727 freelancers · 🇩🇪 #1Top 4%🇩🇪#1 of 13
- #67TikTok Ad2,322 freelancers · 🇩🇪 #1Top 3%🇩🇪#1 of 26
- #75Paid Media1,517 freelancers · 🇩🇪 #1Top 5%🇩🇪#1 of 22
- #97Instagram Marketing3,741 freelancers · 🇩🇪 #1Top 3%🇩🇪#1 of 30
- #122Instagram7,103 freelancers · 🇩🇪 #1Top 2%🇩🇪#1 of 78
- #122Klaviyo2,875 freelancers · 🇩🇪 #3Top 4%🇩🇪#3 of 26