Skip to content
BackNov 7
Pablo S.
Upwork badge

Pablo S.

Creative Strategist For 7 and 8-Figure DTC Brands

My creative has been tested against $2.1M in ad spend. If you'd like to see my portfolio, shoot me a message here on Upwork. As of October 2026, I'm looking to scale one more DTC brand on Meta Ads, with me as your Creative Strategist. Why work with me? Read this. 👇 AI has made hammering out 50 hooks and a pile of UGC scripts cheaper than a Costco hotdog… So why are brands that are focusing on "𝗷𝘂𝘀𝘁 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝗱𝘀" still struggling to scale in 2026? 𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿: Because making more ads is not enough, and it never was. The competitive advantage has always come from knowing: → Which customer beliefs to target → Which angle deserves more testing → Why a concept won or lost → How creative connects to the offer, funnel, and economics of the business → What your data is actually telling you to test next That’s where I come in. Hey, I’m Pablo! 🙋🏼‍♂️ I help brands turn their Meta Ads data into creative testing systems that are built to scale. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜'𝗺 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗱𝗼 𝘁𝗵𝗮𝘁: 1. I'll dig into your Meta Ads data from the past 180 days to understand which concepts are winning and WHY, which hooks are earning attention, which formats, placements, and audience segments are being underserved, and more. 2. I’ll then turn those findings into weekly concepts, scripts, briefs, and structured tests… then use the data to guide our future testing. 📞 Ready to get started? Send me an invite here on Upwork! 𝗦𝗼𝗺𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗵𝘂𝗺𝗯𝗹𝗲 𝗯𝗿𝗮𝗴𝘀: In 2026, I have: 🏆 Increased ROAS from 1.4x to 2.1x for a women’s skincare brand based in Michigan. 🏆 Made an ad for a consumer tech product that reached $158,000 in ad spend in 8 months, above KPIs! 🏆 Reduced CPAs from $74 to $53 for a high-ticket RE coaching company. 🏆 Increased AOV from $67 to $130+ for a DTC brand in the financial space. 𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗶𝘁 𝗼𝗳 𝗲𝘅𝘁𝗿𝗮 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗼𝗻 𝗺𝗲: I’m a direct-response-marketer-turned-creative-strategist with 7 years of experience across multimillion-dollar launches, end-to-end high-ticket funnel builds, Meta Ads management, VSLs, webinars, CRO, and offer development. Since 2019, I’ve directly generated $8.42M in client revenue. As of last year, I’m only taking on Creative Strategy clients, as this is where I produce my best results. 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? ✅ I have made $150k with a 𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐜𝐨𝐫𝐞 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤, which means every single one of my clients has been very happy after working with me… no exceptions! ✅ I'm a member of NHB+, the biggest mastermind for internet marketers in the world, where I sharpen my Creative Strategy skillset under some of the top minds in this game every single day. ✅ I've trained directly under Dara Denny, one of the best Creative Strategists in the world. ✅ My DR background and 7 years of experience launching, managing, and optimizing dozens of offers on Meta Ads in multiple spaces have given me a marketing edge most Creative Strategists don’t have. 📞 If you’re ready to finally scale your brand on Meta Ads in 2026, send me an invite and I'll get back to you ASAP! Regards, Pablo Sanchez Top-Rated Plus Freelancer Top 3% of Upwork Talent 100% Job Success Score 100% 5-Star Reviews

🇺🇸Vail, United States$55/hr100% JSS5.00 (38)Since Feb 2023
GlobeUpwork

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,087 / 412k
🇺🇸Country#5,153 / 62.1k
Revenue, last 30 days
$1.4k

Last 6 months: $11k

World#30,660 / 412k
🇺🇸Country#5,275 / 62.1k
Total earnings
$128k

Billed in all: $133k

World#29,244 / 412k
🇺🇸Country#6,301 / 62.1k
Per project
$1.8k

$1.9k in the last 6 months

World#81,727 / 412k
🇺🇸Country#13,760 / 62.1k
Projects, last 6 months
6

Across 8 contracts

38% fixed62% hourly
World#34,405 / 412k
🇺🇸Country#4,906 / 62.1k
Projects in all
69

Across 82 contracts

72% fixed28% hourly
World#43,515 / 412k
🇺🇸Country#6,710 / 62.1k

Earnings, last 30 days

$133k+$1.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$131k$132k$133k$134kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Sales Letter

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Sales Letter328 freelancers · 🇺🇸 #8Top 3%
  2. #19Webinar295 freelancers · 🇺🇸 #6Top 6%
  3. #50Sales Funnel Copywriting1,313 freelancers · 🇺🇸 #22Top 4%
  4. #70Video Sales Letter924 freelancers · 🇺🇸 #14Top 8%
  5. #97Ad Creative1,402 freelancers · 🇺🇸 #19Top 7%
  6. #101Sales Funnel Builder1,980 freelancers · 🇺🇸 #17Top 5%
  7. #105ClickFunnels1,868 freelancers · 🇺🇸 #22Top 6%
  8. #144Creative Strategy1,968 freelancers · 🇺🇸 #46Top 7%