Cristina S.

With 13+ years of integrated B2B and B2B2C marketing and qualitative market research experience under my belt (in addition to my double B.A. in journalism and English), I'm an earnest, effective communicator. I consider myself a marketer with the mind of a creative -- I have strong story-telling skills that are essential for conceptualizing and bringing to life brand positioning, messaging and integrated marketing programs that align with client goals. I have special focus in the automotive and foodservice / food manufacturing spaces. I'm extremely curious and skilled at probing for answers. My journalistic skills lend well to qualitative research in the forms of 1:1 interviews and focus groups. I have extensive experience with persona development and buyer journey mapping using the Buyer Persona Institute's modality. Insights from strategic efforts like these are absolutely pivotal to building an effective marketing program. Let's work together!