Julie S.

Brand Strategist | Naming & Voice Expert | CPG & DTC Specialist

I transform challenger brands into market giants through bold brand strategy, unforgettable naming, and go-to-market execution. With 25+ years of experience across Fortune 500s (Shell, Barbie, De Beers) and disruptive startups, I specialize in CPG, DTC, fintech and food & beverage, delivering positioning, messaging, and digital marketing that drive growth. Whether launching a product or rebranding globally, I bring clarity and impact! Message me to discuss your project. - Brand Naming & Tagline Development - Brand Architecture + Product Portfolio Mapping - Go-to-Market Positioning - Messaging Frameworks for Startups - Voice & Tone Guidelines

🇺🇸Houston, United States$100/hr100% JSS5.00 (3)Since Feb 2023

Earnings and projects

MRR

$0$0

Last 6 months ÷ 6

#271,115 / 412,022 / 412k

🇺🇸#42,449 / 62,087 / 62.1k

Revenue, last 30 days

$0$0

Total earnings

$4,125$4.1k

Billed in all: $4,199$4.2k

#271,115 / 412,022 / 412k

🇺🇸#42,449 / 62,087 / 62.1k

Per project

$1,031$1k

Projects, last 6 months

#209,850 / 412,022 / 412k

🇺🇸#27,405 / 62,087 / 62.1k

Projects in all

75% fixed25% hourly

#283,741 / 412,022 / 412k

🇺🇸#40,819 / 62,087 / 62.1k

$4.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch

Skills

Brand Strategy Brand Naming Brand Positioning Go-to-Market Strategy Content Marketing SEO Content Social Media Copy Product Launch Plan Consumer Profiling Consumer Goods Brand Identity & Guidelines

Julie S.

Earnings and projects

Earnings, last 30 days

Skills