Jennifer D.
Social Media Manager & Strategist | Content, Growth & Lead Gen
Looking for a Social Media Manager who can do more than just schedule posts? I’m a Social Media Manager & Strategist with experience managing brands across wellness, healthcare, financial services, insurance, professional services, and other industries. I manage social media from strategy to execution — content planning, short-form video, copywriting, publishing, community management, analytics, paid campaigns, and lead generation. I’ve also worked directly with marketing agencies and multidisciplinary marketing teams, collaborating with graphic designers, video editors, media buyers, account managers, sales teams, and clients to keep campaigns organized and aligned with business goals. What I can help you with: ✅ Social Media Management — Instagram, TikTok, Facebook & LinkedIn ✅ Content Strategy & Monthly Content Calendars ✅ Reels, TikToks, Carousels, Stories & Graphic Content ✅ Copywriting & Brand Voice ✅ Community Management & Audience Engagement ✅ Content Scheduling & Publishing ✅ Analytics, KPI Tracking & Performance Reports ✅ Trend & Competitor Research ✅ Paid Social Campaign Support & Meta Ads ✅ Organic & Paid Lead Generation ✅ ManyChat Automations & Lead Capture ✅ CRM & Email Marketing Support ✅ Client Communication & Account Management ✅ Collaboration with Marketing & Creative Teams Agency & Client Experience I have experience working within marketing agencies and managing multiple client accounts simultaneously. I’m comfortable communicating directly with clients, presenting results, gathering assets and feedback, coordinating deliverables, and translating business objectives into actionable content strategies. I’ve collaborated with designers, editors, paid media teams, sales teams, and other marketing professionals while managing deadlines and keeping projects moving. More than social media management My lead-generation background allows me to look beyond likes and followers. I understand how content, paid traffic, landing pages, automation, CRM, email nurturing, and sales follow-up work together. This means I can manage your social presence while also understanding how social media contributes to leads, conversions, retention, and revenue. Tools I work with: Canva Pro • CapCut • Meta Business Suite • Meta Ads • ManyChat • Metricool • GoHighLevel • Mailchimp • Notion • Google Workspace If you're looking for someone who can manage the day-to-day execution while also thinking strategically about growth, I'd love to hear about your brand. Jennifer ✨
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.2k
Billed in all: $44,158$44k
$2.7k in the last 6 months
Across 21 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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