Samantha T.

I’m a media buyer with 10+ years of experience specializing in OTT/CTV, programmatic advertising, traditional television and radio. I work hands-on with campaign strategy, audience targeting, reach and frequency, media buying, optimization, attribution and performance reporting. My experience includes: OTT/CTV campaign strategy and buying The Trade Desk Programmatic audience targeting Reach & frequency analysis Campaign performance audits Attribution and website-visit analysis GA4 Linear TV buying Client-ready reporting and recommendations If you already have an OTT/CTV or programmatic campaign running, I can audit the campaign and identify where budget may be wasted, where targeting or frequency can be improved, and what I would change moving forward.