Nadila A.

Hi, I'm Nadila. An all-round brand builder with 9+ years of experience across journalism, research, social media, content production, and community building. My career has taken me from political journalism and research to social media management and content production. I've helped grow a client's Instagram following organically from 30k to 150k through content, and a hospitality publication's Instagram by 1.5k followers in just 3 months. I'm now building publications and a founders community within Bali's hospitality and creative industries. I've also worked with clients whose communities range from 100k to 2M. I enjoy being involved in different parts of building a brand, from figuring out its identity and positioning, to telling its story, developing its content, and bringing the right people together around it. Selected work: • Supper Social, a hospitality publication: added 1.5k followers in 3 months • Our Bali Family: a founders community I run in Bali, with 15+ dinners for business owners in villas and restaurants • Prep Time: a hospitality business publication I founded and report for • Our Bali Days: my documentary and video production company. We grew Janine Freuling's following from 30k to 150k, organically. What I can help you with: • Brand strategy and positioning: who you're for, what you stand for, how you sound • Brand storytelling and messaging: your brand story, voice guide, website and pitch copy • Community building and management: launch plans, member experience, events and engagement, online and in person • Content strategy and editorial direction: content pillars, editorial calendars, newsletters • Social media strategy: platform plans and short-form video direction • Research: audience interviews, market and competitor research (the journalist in me) How I work: 1. Listen. I interview you, your team and your customers before I make a single recommendation. 2. Decide. You get a clear written strategy you can actually use, not a deck that sits in a folder. 3. Build. I can stay on to run the content or community, or hand it over to your team. A little about how I see the future of branding: I believe the next luxury will be human. As AI and machines take over more of our repetitive work, content production, and administrative tasks, I think what will make a brand stand out is increasingly going to be its human side. Its personality, ideas, creativity, relationships, and the spaces it creates for people to connect. I find it exciting to work with founders and businesses who want to build something beyond just selling a product or having an online presence. Something with its own character, a community, and a reason for people to care.