Muhammad S.
Ads/Tracking Guru| Google | Meta | Shopify | Ecommerce/Local Business
I’m a Performance Marketing Specialist focused on Google Ads, Meta Ads, Shopify Ads, ecommerce growth, and local business lead generation 📈💰 I help brands and businesses turn ad spend into predictable revenue, not just clicks and impressions. What I specialize in • Google Ads (Search, Shopping, Performance Max) • Meta Ads (Facebook and Instagram) • Shopify ads and ecommerce scaling • Local business lead generation • Conversion tracking and attribution • Funnel optimization and ROAS improvement How I work I don’t run ads. I build profitable systems. First, I understand your product, margins, and audience. Then I structure campaigns based on buying intent. Then I optimize creatives, targeting, and funnels based on real data. Every decision is tied to ROI, not vanity metrics. Ecommerce ads (Shopify focus) • Product based campaign structure 🛒 • Creative testing and scaling • Retargeting and upsell flows • ROAS and CAC optimization • Feed optimization for Shopping ads Local business ads • Lead generation campaigns 📍 • Call, form, and booking tracking • Geo targeting and service area focus • High intent keyword targeting • Conversion focused landing pages Tracking and setup • Google Tag Manager and event tracking • Meta Pixel setup and verification • Conversion API setup • Funnel tracking and reporting Typical projects • Scaling Shopify stores • Fixing underperforming ad accounts • Launching new ad campaigns • Local business lead generation • Funnel and conversion optimization Why clients hire me ✅ Data driven strategy ✅ Clear communication ✅ Fast testing and iteration ✅ Focus on profitability ✅ Long term growth mindset If you want a media buyer who focuses on revenue, not just running ads, let’s talk 🚀 Share your product or service and I’ll outline a clear plan to improve your results. Top 15 Invite Keywords Google Ads Expert Meta Ads Expert Facebook Ads Shopify Ads Ecommerce Marketing Performance Marketing PPC Specialist Google Shopping Ads Lead Generation Local Business Marketing Conversion Tracking ROAS Optimization Google Tag Manager Meta Pixel Paid Advertising
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.2k
Billed in all: $11,884$12k
$1.6k in the last 6 months
Across 24 contracts
Earnings, last 30 days
Dotted: longer than usual between two readings.
Skill rankings: Top 19% in YouTube Ads
Ranked by MRR among everyone on Upwork with the skill.
- #40Google Keyword Planner169 freelancers · 🇵🇰 #12Top 24%🇵🇰#12 of 39
- #53Shopping Campaign Setup186 freelancers · 🇵🇰 #11Top 28%🇵🇰#11 of 41
- #138Pixel Setup & Optimization593 freelancers · 🇵🇰 #24Top 23%🇵🇰#24 of 98
- #194Digital Marketing Management872 freelancers · 🇵🇰 #32Top 22%🇵🇰#32 of 171
- #215YouTube Ads1,131 freelancers · 🇵🇰 #56Top 19%🇵🇰#56 of 305
- #268Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #70Top 23%🇵🇰#70 of 290
- #284Meta Pixel1,020 freelancers · 🇵🇰 #57Top 28%🇵🇰#57 of 234
- #351Google Ads Account Setup1,074 freelancers · 🇵🇰 #47Top 33%🇵🇰#47 of 194