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Michelle A.

Michelle A.

Social Media Strategist, Content Creator, and Graphic Designer

Hello! I’m Michelle 👋 I’m a Social Media Strategist, Content Creator, and Graphic Designer with a strong background in helping brands and personal creators show up confidently online. For the past several years, I’ve worked with businesses across different industries including law firms, vacation rentals, wellness professionals, and e-commerce brands. My role often goes beyond design. I help clients clarify their message, create content that actually connects with their audience, and build a consistent presence on platforms like Instagram and TikTok. As a Canva expert and visual storyteller, I create graphics, carousels, thumbnails, and branded visuals that are clean, engaging, and aligned with your brand identity. I also specialize in editing short-form video for Reels, Stories, and Shorts, transforming raw clips, photos, and media into cohesive content that captures attention and boosts reach. A big part of my work is helping content feel natural and authentic. I can take existing footage and turn it into organic Reels designed to perform well on Instagram, helping increase visibility and engagement without feeling overly promotional. In addition to content creation, I also work with clients one-on-one to help them position themselves on social media. Many people know they want to show up online but feel stuck on where to start. I guide them through things like: • Setting up and optimizing their Instagram or TikTok profile • Writing a strong bio that communicates their value • Developing content ideas and themes • Learning how to speak confidently on camera • Building a genuine community around their brand • Creating a sustainable content strategy My goal is always to make social media feel less overwhelming and more intentional. Whether you need someone to design, edit, strategize, or guide you through building your presence online, I bring creativity, structure, and clarity to the process. If you're looking for someone who understands both the creative and strategic side of social media, I’d love to work together. Let’s build something meaningful for your brand. 🚀

🇺🇸Springfield, United States$44/hr80% JSSSince Feb 2023

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,342 / 412k
🇺🇸Country#5,187 / 62.1k
Revenue, last 30 days
$2.1k

Last 6 months: $11k

World#20,596 / 412k
🇺🇸Country#4,260 / 62.1k
Total earnings
$32k

Billed in all: $33k

World#106,469 / 412k
🇺🇸Country#18,419 / 62.1k
Per project
$32k

$5.7k in the last 6 months

World#2,565 / 412k
🇺🇸Country#569 / 62.1k
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
1

Across 4 contracts

0% fixed100% hourly
World#360,671 / 412k
🇺🇸Country#53,151 / 62.1k

Earnings, last 30 days

$33.4k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30k$32k$34kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Social Media Copy776 freelancers · 🇺🇸 #23Top 6%
  2. #58Social Media Graphic975 freelancers · 🇺🇸 #11Top 6%
  3. #303Social Media Design6,511 freelancers · 🇺🇸 #81Top 5%
  4. #379Social Media Content8,642 freelancers · 🇺🇸 #100Top 4%
  5. #407Social Media Content Creation8,420 freelancers · 🇺🇸 #89Top 5%
  6. #833Copywriting21,052 freelancers · 🇺🇸 #323Top 4%
  7. #1,709Graphic Design37,609 freelancers · 🇺🇸 #417Top 5%