Taylor A.
Shopify & DTC Paid Media Strategist | Meta Ads, Google Ads , CRO
Anyone can run ads. Not everyone can tell you why yours are failing and fix it the same day. Luxury Jewelry: Scaled to $200K+ monthly revenue at 6.8x ROAS. Healthcare: Grew monthly revenue from $10K to $315K+. DTC: Generated 1,527 purchases with ROAS reaching 11.85x through disciplined targeting, creative testing, and tracking. I manage Meta Ads and Google Ads for Shopify and DTC brands as a dedicated media buyer and CRO specialist audit first, strategy second, execution third. Always in that order. My starting point is always the same. Find what is costing the most money first and fix that before touching a dollar of spend. Usually it is broken tracking. Sometimes it is targeting. Occasionally it is the offer itself. Meta Ads & Facebook Ads Management Full account management across campaign strategy, audience targeting, creative testing, retargeting, scaling, and daily optimization. Meta ad account audits and Facebook Ads management for brands that have outgrown their first agency or freelancer and need a paid media manager who actually moves numbers. Google Ads Management Search, Shopping, and Performance Max keyword strategy, account audits, PPC campaign optimization, and Google Ads consulting for accounts that need real media buying decisions, not a manager who checks in once a week. Shopify Marketing & CRO Conversion rate optimization, landing page fixes, checkout flow improvements, A/B testing, and BFCM campaign execution the work that actually shifts a store's revenue, not surface-level changes that look busy but do nothing. Tracking & Analytics Meta Pixel, Conversions API, Google Tag Manager, and GA4 conversion tracking. If the data going into the platform is wrong, every decision built on top of it is wrong. It is always the first thing I audit. Ecommerce & DTC Growth Media buying, customer acquisition strategy, CAC and LTV analysis, and Facebook advertising for luxury ecommerce and high-end wellness brands not general small-business marketing with general small-business results. Who I Work With Established Shopify or DTC brands spending $10K or more per month on ads. Luxury ecommerce and high-end wellness products. Stalled or underperforming Meta or Google Ads accounts. Agencies needing senior paid media management executed hands-on. Founders who need a clear paid media audit and diagnosis before committing to full management. Send me your primary KPI, your monthly ad spend, and your biggest constraint I will tell you exactly where I would start.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $14k
Billed in all: $27,315$27k
$1.2k in the last 6 months
Across 14 contracts
Across 36 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Shopify Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #65Retargeting712 freelancers · 🇺🇸 #17Top 9%🇺🇸#17 of 90
- #82Shopify Marketing1,429 freelancers · 🇺🇸 #9Top 6%🇺🇸#9 of 70
- #100Media Buying1,414 freelancers · 🇺🇸 #20Top 7%🇺🇸#20 of 180
- #116Paid Media1,517 freelancers · 🇺🇸 #42Top 8%🇺🇸#42 of 409
- #131A/B Testing1,603 freelancers · 🇺🇸 #48Top 8%🇺🇸#48 of 347
- #154Campaign Optimization1,751 freelancers · 🇺🇸 #33Top 9%🇺🇸#33 of 177
- #160Ecommerce Marketing1,960 freelancers · 🇺🇸 #27Top 8%🇺🇸#27 of 219
- #171Facebook Ad Campaign2,495 freelancers · 🇺🇸 #29Top 7%🇺🇸#29 of 221