Mandeep K.
Google Ads & Meta Ads Expert | Purchase, Lead Generation & ROAS Growth
I'm a Google Ads & Meta Ads Specialist focused on PPC management, lead generation, conversion tracking, campaign optimization, and ROAS growth for businesses that want paid advertising that is profitable and scalable. I help businesses get more qualified leads, sales, phone calls, bookings, and conversions through data-driven Google Ads, Facebook Ads, Instagram Ads, and paid media strategies. My expertise includes: Google Ads Management Meta Ads / Facebook Ads Management Instagram Ads PPC Campaign Management Google Search Ads Performance Max (PMax) Campaigns Google Shopping Ads Display Advertising YouTube Ads Remarketing & Retargeting Campaigns Lead Generation Campaigns Local Business Advertising Ecommerce PPC Google Ads Audit & Optimization Meta Ads Audit & Optimization Keyword Research Competitor Research Negative Keyword Optimization Search Term Analysis Ad Copywriting RSA Ad Creation Audience Research & Targeting Custom Audiences & Lookalike Audiences Campaign Structure & Ad Group Optimization Bid Strategy Optimization Budget Optimization Conversion Rate Optimization Landing Page Analysis Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads Conversion Tracking Meta Pixel Setup Meta Conversions API (CAPI) Call Tracking Form Submission Tracking Enhanced Conversions Campaign Reporting & Performance Analysis I work with both local service businesses and online businesses, helping them cut wasted ad spend while improving CTR, CPC, CPA, conversion rate, lead quality, and ROAS. For Google Ads, I handle everything from campaign setup and keyword research to Search, Performance Max, Shopping, Display, YouTube, remarketing, bidding, conversion tracking, and ongoing optimization. For Meta Ads, I build and optimize Facebook and Instagram campaigns for lead generation, website conversions, sales, retargeting, awareness, and customer acquisition. I don't just launch campaigns and leave them running. I continuously analyze: Search terms • Keywords • Audiences • Placements • Devices • Locations • Ad creatives • Conversion data • CPA • CPC • CTR • ROAS • Impression Share • Ad Rank • Quality Score • Budget allocation to find opportunities to improve performance. Industries I Can Help With Local Businesses • Healthcare • Dental • Medical • Legal • Home Services • SaaS • Software • Ecommerce • Beauty & Aesthetics • Real Estate • Professional Services • Automotive • Education • Coaching • B2B • B2C Why Work With Me? ✅ Data-driven PPC strategy ✅ Focus on qualified leads and profitable conversions ✅ Strong Google Ads & Meta Ads optimization experience ✅ Accurate conversion tracking setup ✅ Clear reporting and actionable recommendations ✅ Continuous campaign monitoring and optimization ✅ Focus on reducing wasted spend ✅ Scalable paid advertising strategies Whether you need a Google Ads expert, PPC specialist, Meta Ads expert, Facebook Ads manager, Google Ads audit, conversion tracking specialist, Performance Max expert, lead generation specialist, or complete paid advertising management, I can help you build and optimize campaigns focused on real, measurable business results. Google Ads | Meta Ads | Facebook Ads | Instagram Ads | PPC | SEM | Performance Max | PMax | Google Shopping | Lead Generation | Ecommerce Ads | Remarketing | Retargeting | GA4 | GTM | Meta Pixel | Conversion Tracking | Google Analytics | Keyword Research | PPC Audit | Campaign Optimization | ROAS Optimization | CPA Optimization
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $21k
Billed in all: $84,173$84k
$652 in the last 6 months
Across 37 contracts
Across 95 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Keyword Research
Ranked by MRR among everyone on Upwork with the skill.
- #23Tracking Pixel377 freelancers · 🇮🇳 #5Top 6%🇮🇳#5 of 35
- #24Campaign Reporting500 freelancers · 🇮🇳 #5Top 5%🇮🇳#5 of 63
- #40Retargeting712 freelancers · 🇮🇳 #9Top 6%🇮🇳#9 of 114
- #42Landing Page Optimization1,118 freelancers · 🇮🇳 #10Top 4%🇮🇳#10 of 119
- #49Keyword Research1,930 freelancers · 🇮🇳 #15Top 3%🇮🇳#15 of 399
- #52Meta Pixel1,020 freelancers · 🇮🇳 #7Top 5%🇮🇳#7 of 117
- #55Instagram Ad Campaign1,727 freelancers · 🇮🇳 #15Top 3%🇮🇳#15 of 237
- #95Campaign Optimization1,751 freelancers · 🇮🇳 #15Top 5%🇮🇳#15 of 217