Hammad A.

I'm a growth marketer & startup scaler who works primarily with consumer brands and startups. My forte is CRM/Lifecycle/Retention, Paid Social & Martech. As a growth marketer, I have been fortunate enough to be a part of both acquisition & retention which has given me a chance to essentially work across the full funnel. For the past 6 years, I have been working in the verticals of Performance Marketing, Retention/Lifecycle Marketing, Digital Analytics and Martech across companies that have been operating in various domains like Travel , Ecommerce, Qcommerce, Fintech & Fitness. 💳 Currently, working full-time at a neobank leading lifecycle management focusing on products like personal wallet, business accounts & remittances. Since the last 2 years, I have helped the business launch 3 products i.e. Personal Wallets, Freelancer accounts & Remittances, scale to $1.2B+ in transaction volume and 4M users with a retention rate of 70%. 🚀 ✈️🏨 Scaled an Online travel platform from 10K MAU to 500K MAU with revenues from $60K to $1.25M per month. Built the martech stack including analytics, performance marketing and lifecycle management. 🛒 Devised a holistic lifecycle strategy for South Asia’s largest ecommerce marketplace owned by Alibaba. Managed a base of 6M MAU from onboarding to retention to loyalty focusing on DAU/MAU, CLTV and Cohort Retention Rate. I was responsible for liaising with local and regional teams in Nepal, Bangladesh, Sri Lanka, Myanmar for execution of retention initiatives across all 5 countries serving a base of 500M users in total. 📦 I helped blitzscale a grocery delivery company. We raised $110 million in VC funding for Q-commerce with annualized revenue growing from $6M to $50M. I was primarily responsible for building the retention infrastructure & managing the lifecycle campaigns and directly owned KPIs like CR%, 2nd to 3rd order CR%, CLTV, Time to conversion, Resurrection & Churn rates. Handled Paid Social for upto $400K spend per month. 🚵🏻‍♀️ Setup the martech stack for a fitness & wellness startup aiming to empower 110M women. Managed facebook campaigns & Lifecycle for LIVE classes & GYM lowering CPL by 70% and increasing leads by 50%. 👓 Led engagement at one of the fastest growing omni-channel eyewear and lenses companies in the GCC driving higher Repurchase Rate, AOV & lower CAC.