Carol T.

Your social media should do more than fill a content calendar, it should build trust, strengthen your brand, and create meaningful connections with your audience. I help businesses and purpose-driven organisations build a professional, consistent online presence through strategic social media management, thoughtful content planning, and audience-focused communication. Rather than taking a one-size-fits-all approach, I take the time to understand your business, your audience, and your goals so every piece of content supports your overall brand strategy. Whether you're looking to increase brand awareness, improve engagement, or maintain a consistent presence across your platforms, I provide organised, reliable support that allows you to focus on running your business while I manage your social media. What I can help you with: Strategic Social Media Management - Social media strategy tailored to your business goals - Content planning and monthly content calendars - Platform management across Instagram, Facebook, LinkedIn, TikTok and YouTube - Organic audience growth strategies Content Creation - Canva graphics and branded visual content - Caption writing and copywriting - Content repurposing across multiple platforms - Short-form video editing using CapCut - Educational, promotional and community-focused content Brand Positioning - Defining your brand voice and messaging - Audience research and content tailored to your ideal customer - Brand consistency across all social media platforms - Trend research to keep your content relevant without losing your brand identity Community & Performance - Community engagement and relationship building - Performance tracking and analytics reporting - Identifying content that performs well and refining future strategies using data-driven insights - Ongoing optimization based on platform performance My approach I believe successful social media isn't about chasing every trend or hoping one post goes viral. It's about creating consistent, valuable content that builds credibility, earns trust, and keeps your audience engaged over time. Clients appreciate working with me because I'm organised, proactive, communicative, and committed to understanding their business before developing a strategy. I enjoy collaborating with marketing teams, listening carefully to client goals, and providing thoughtful recommendations that align with their brand. Tools Canva • CapCut • Buffer • Notion • Google Workspace • Microsoft Office • Slack • Microsoft Teams • Zoom If you're looking for a social media manager who combines creativity with strategy, values clear communication, and is invested in helping your brand grow organically, I'd love to hear more about your business and discuss how we can work together.