Asma B.

👋 I’m a Meta and TikTok Ads specialist with hands-on experience in campaign setup, targeting, and lead generation. I’ve built targeting campaigns and studied best practices in ad structure, creative strategy, and iteration. I also analyzed and audited several ad accounts for optimization and scaling. Here’s what I bring: ✅ Meta Ads Manager setup & optimization: from campaign creation to tracking and scaling. 🎯 Custom audience building & pixel tracking: ensuring data accuracy and smart retargeting. 💡 Lead generation strategies. ✍️ Ad copywriting & creative development: designed to attract and convert your ideal audience. ⚕️ Experience with regulated industries like health & wellness (I’m a pharmacist). 🔄 Trend-adaptive approach: I stay updated with Meta’s latest changes (CBO vs. ABO structures, audience expansion, creative iteration updates) to ensure every campaign aligns with current best practices. 🎨 Alongside managing campaigns, I design clean, engaging ad creatives in Canva Pro that reflect each brand’s unique style and message. 📅 I also offer social media management and content creation + planning, helping brands maintain a consistent, engaging presence across platforms (check my portfolio for examples of my work). I support agency owners or small businesses with campaign setup, audience research, and ad account organization (or cleanup if it's a mess!) I’m detail-oriented, eager to scale, and take feedback seriously. If you're looking for a committed member to support your team, I’d love to help.