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Harriet B.
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Harriet B.

Digital Marketing Strategist and Social Media Marketing Copywriter

I help brands turn attention into revenue. I’m a senior marketing strategist and copywriter with deep expertise in social, sales funnels, and lifecycle messaging, and a track record of helping brands grow through clear positioning, conversion-focused copy, and data-informed strategy. I don’t chase virality for its own sake. I get analytical about why content, offers, and funnels perform, then I build repeatable systems around what works. My experience spans: Health & wellness brands Lifestyle and education-based entrepreneurs eCommerce and CPG companies Service-based and high-ticket offers I specialize in writing and optimizing: Sales pages and funnel copy Email marketing and nurture sequences Paid and organic social messaging Brand positioning and conversion strategy In a crowded digital landscape, most marketing fails because it’s disconnected from real human behavior. My approach blends human psychology with performance data, so messaging doesn’t just captivate, but converts. I get hired because I think beyond individual deliverables. I look at the full picture, the offer, the audience, the funnel, and the numbers. I communicate clearly, meet deadlines, and take ownership of outcomes. If you’re looking for a strategic partner who can elevate your messaging and help your marketing efforts actually perform, I’d love to explore whether we’re a good fit.

🇺🇸Rancho Santa Fe, United States$75/hr100% JSS5.00 (7)Since Mar 2023

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,551 / 412k
🇺🇸Country#4,922 / 62.1k
Revenue, last 30 days
$1.9k

Last 6 months: $12k

World#22,660 / 412k
🇺🇸Country#4,495 / 62.1k
Total earnings
$31k

Billed in all: $32k

World#107,511 / 412k
🇺🇸Country#18,585 / 62.1k
Per project
$2.1k

$3k in the last 6 months

World#74,654 / 412k
🇺🇸Country#12,503 / 62.1k
Projects, last 6 months
4
0% fixed100% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
15

Across 18 contracts

17% fixed83% hourly
World#161,377 / 412k
🇺🇸Country#23,182 / 62.1k

Earnings, last 30 days

$32.5k+$1.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$30k$31k$32k$33kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Advertisement

Ranked by MRR among everyone on Upwork with the skill.

  1. #34Advertisement1,045 freelancers · 🇺🇸 #9Top 3%
  2. #40Social Media Copy776 freelancers · 🇺🇸 #20Top 5%
  3. #42Social Media Marketing Plan1,014 freelancers · 🇺🇸 #9Top 4%
  4. #78Sales Copywriting1,985 freelancers · 🇺🇸 #38Top 4%
  5. #122Brand Management1,619 freelancers · 🇺🇸 #44Top 8%
  6. #127Social Media Marketing Strategy2,317 freelancers · 🇺🇸 #24Top 5%
  7. #167Advertising2,698 freelancers · 🇺🇸 #68Top 6%
  8. #185Email Copywriting4,052 freelancers · 🇺🇸 #78Top 5%