Harriet B.
Digital Marketing Strategist and Social Media Marketing Copywriter
I help brands turn attention into revenue. I’m a senior marketing strategist and copywriter with deep expertise in social, sales funnels, and lifecycle messaging, and a track record of helping brands grow through clear positioning, conversion-focused copy, and data-informed strategy. I don’t chase virality for its own sake. I get analytical about why content, offers, and funnels perform, then I build repeatable systems around what works. My experience spans: Health & wellness brands Lifestyle and education-based entrepreneurs eCommerce and CPG companies Service-based and high-ticket offers I specialize in writing and optimizing: Sales pages and funnel copy Email marketing and nurture sequences Paid and organic social messaging Brand positioning and conversion strategy In a crowded digital landscape, most marketing fails because it’s disconnected from real human behavior. My approach blends human psychology with performance data, so messaging doesn’t just captivate, but converts. I get hired because I think beyond individual deliverables. I look at the full picture, the offer, the audience, the funnel, and the numbers. I communicate clearly, meet deadlines, and take ownership of outcomes. If you’re looking for a strategic partner who can elevate your messaging and help your marketing efforts actually perform, I’d love to explore whether we’re a good fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $32,500$32k
$3k in the last 6 months
Across 18 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Advertisement
Ranked by MRR among everyone on Upwork with the skill.
- #34Advertisement1,045 freelancers · 🇺🇸 #9Top 3%🇺🇸#9 of 224
- #40Social Media Copy776 freelancers · 🇺🇸 #20Top 5%🇺🇸#20 of 269
- #42Social Media Marketing Plan1,014 freelancers · 🇺🇸 #9Top 4%🇺🇸#9 of 152
- #78Sales Copywriting1,985 freelancers · 🇺🇸 #38Top 4%🇺🇸#38 of 516
- #122Brand Management1,619 freelancers · 🇺🇸 #44Top 8%🇺🇸#44 of 489
- #127Social Media Marketing Strategy2,317 freelancers · 🇺🇸 #24Top 5%🇺🇸#24 of 283
- #167Advertising2,698 freelancers · 🇺🇸 #68Top 6%🇺🇸#68 of 751
- #185Email Copywriting4,052 freelancers · 🇺🇸 #78Top 5%🇺🇸#78 of 1,096